For five years, Lazada has been our go-to guy for one-stop shops, instant deliveries, last-minute gift shopping, and just general shopping crazes. In those five years, Lazada has accrued a plethora of milestones to celebrate its dominance in the Philippine e-commerce food chain. As they celebrate their fifth birthday, Lazada is throwing a huge sale for their customers.
Nowhere but up
For 2017, Lazada’s vision is to become a tech-drive company that empowers brands and sellers for the benefit of their customers. Balci cites five pillars which will enable Lazada to fulfill this: product assortment, brand/merchant empowerment, customer experience, seller/product transparency, and a lively ecosystem.
Besides being the fifth, this is a special birthday for Lazada. Global e-commerce mogul Alibaba acquired Lazada a few months earlier. While acquisitions are usually typified by hostile takeovers that signal the death of the acquired, Lazada co-founder Inanc Balci is quick to point out that Alibaba’s acquisition will allow Lazada to fulfill its vision.
Through Alibaba, Lazada will be able to increase their seller base, product variety, and ultimately, their customers. Even now, they have introduced two new categories to their wide range of products: pet goods and groceries.
Birthday bash
Dubbed “Lazada’s 5th Birthday Surprise,” March 21 to 23 will be bombarded with discounts up to 90 percent, peso sales, time-based flash sales, and raffles.
For this sale’s top deals, Lazada will be offering a Delsey 4-wheel trolley for only P3,507, JBL on-ear headphones for only P699, and Nyx Lip Lingerie for only P490. Further, there are also VR Box 3D Glasses for only P95, Keds sneakers for as low as P999, and assorted Nestle Dolce Gusto capsule packs with a free Nestle Dolce Gusto Oblo machine for only P3,400.
Limited deals this time round include an inflatable Banana Bed for only P199, Nivea shower gels for only P68, a CKK Inspire mobile phone for only P999, an Avision 24-inch HD LED TV and a Matrix air conditioner at P4,999, and a car stereo Bluetooth player for only P699.
For freebies, Lazada will be raffling off a free trip for two to Taiwan from KKDay. Foodie customers also get free bboky.ph subscriptions worth P1,500. Finally, every minimum purchase of P1,000 gives a P10 discount on FamilyMart’s famous Twirl.
