The first exclusive customization option for the Lamborghini Urus, created by Lamborghini’s Centro Stile design department, showcases the inimitable style and exhilarating performance of the super sport SUV.
The Urus Pearl Capsule is available on the model year 2021 Urus, alongside an extended range of colors and features following the first full year of the Urus’s production in 2019. An assertive two-tone exterior embraces Lamborghini’s traditional high-gloss, four-layer pearl colors of Giallo Inti, Arancio Borealis and Verde Mantis, which are combined with a high-gloss black roof, a rear diffuser, a spoiler lip and other details. The sporty matte gray tailpipes are complemented by 23-inch high-gloss black rims with body-color accents. The interior trim is based on a unique two-tone color combination featuring the hexagon-shaped upholstery stitching Q-Citura, with logo embroidery on the seat, plus carbon fiber and black anodized aluminum details. Available exclusively as an option on the Urus Pearl Capsule are full-electric seats in airy perforated Alcantara for exceptional comfort.
Alongside enhanced standard and optional equipment, Urus owners will now be able to unlock their personality even more as they get to choose from an updated standard color palette and a continuously expanding range of special colors, as well as further interior customization options offered by Lamborghini Ad Personam.
“The Lamborghini Urus has attracted an extremely diverse clientele since its launch, all with exceptionally varied lifestyles,” said Automobili Lamborghini Chairman and CEO Stefano Domenicali. “Nearly 80% of those customers, of which around 10% are women, are new to the Lamborghini brand. They enjoy the versatility of their Urus, whether for business, family outings and, of course, leisure time where the luxury, emotive performance and other sporty or elegant nature of the Urus is so prescient. The colors preferred by owners has varied enormously, with a strong mix of more understated choices as well as traditional sporty Lamborghini colors.”
Domenicali added the next step for the Urus is to extend the super sport SUV’s features and capacity to be customized—assured by Lamborghini’s Ad Personam program and Lamborghini colors. These new options allow Urus owners to choose exteriors and interiors reflecting their personality, lifestyle and their chosen adventures.
The model year 2021 Urus offers the richest level of standard equipment in terms of technology, safety and ADAS, including up to 12 different standard features plus the heads-up display. Other notable product improvements include the exclusive new key design and the updated optional Parking Assistance Package with state-of-the-art Intelligent Park Assist. At the push of a button, this system allows the car to park itself by managing steering, throttle and brake for automatic parallel and perpendicular parking. Optional equipment includes a new premium Sensonum sound system that features a 730-watt amplifier and 17 speakers.
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