KIX has officially launched a nationwide search for the toughest Pinoy called R U Tough Enough? (RUTE). Kicking off the search is the ambassador of RUTE, reality star and actor Daniel Matsunaga.
Together with Moises Torcator, a strongman from Manila, Matsunaga pulled a truck loaded with 18 KIX girls for a distance of 18 meters to demonstrate their toughness and ask Filipinos nationwide “Are you tough enough?”
“Filipinos are a tough bunch,” said Matsunaga. “Regardless of the adversities that are thrown at them, Filipinos are able to overcome the adversity and continue to flourish. It is part of the Pinoy spirit and I am certain we’ll find many contestants to participate in this search for the toughest Pinoy.”
KIX has deployed “Tough Troopers” around Metro Manila in search for tough men and women to compete in this challenge. The competition, however, is open to all Philippines residents aged 18 years old and above. To join the contest, entrants must first apply online at this link. Shortlisted participants will be invited for a closed-door audition on August 16. The audition will determine 10 finalists who will compete in a final showdown at SM Megamall on September 5.
The final showdown is an obstacle course with challenges that will test each contestant both physically and mentally. Out of the 10 finalists, only one man or woman will walk away with the title of “The Toughest Pinoy” and the grand prize of P250,000.
RUTE is co-sponsored by Fisherman’s Friend, supporting partners SM Megamall, SM North EDSA, Gold’s Gym, FHM, Mellow 94.7, Men’s Health, Beer Below Zero, Columbia Sportswear, Mountain Hardwear, National Book Store and Pacific Xtreme Combat and Pilipinas 911; official media partners are Skycable, Cablelink, Destiny and Cignal.
