Kaspersky wants you to own your insecurities

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Kaspersky wants you to own your insecurities

A new Kaspersky Lab report has shown that Generation Z is the most anxious to date, with majority of young people admitting they are worried about something in their lives, but do not seek professional advice to help them cope with it.

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Kaspersky Lab has joined forces with digital youth charity The Mix to help young people from around the world embrace their own insecurities, and show that they are not barriers to achieve happiness, through a new campaign – #AndOwningIt.

The campaign (https://andowningit.com/) will be supported by custom t-shirts, featuring the most common insecurities young people have, encouraging them to accept their insecurities and start a conversation. All of the profits from selling the t-shirts will go to The Mix.

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