JMC unveils a new era of automotive innovation at 2024 MIAS

JMC (Jiangling Motors Corporation) marks a significant milestone with its official public launch under mobility company Astara Philippines at the 2024 Manila International Auto Show (MIAS). Committed to uphold strength, conviction, and confidence in redefining mobility, its venture to the Philippines marks a new era of automotive excellence. Showcasing a bigger and bolder lineup of pickups, JMC is geared up to unveil its legacy of success and innovation to the Philippine community.

Officially launching in the country, JMC introduces two groundbreaking pickups set to shake up the industry.  Promising elevated driving experiences, the brand presents Filipino drivers with an immersive blend of top-notch quality and exceptional service through the Grand Avenue and Vigus models.

The Grand Avenue is the biggest in its class equipped with one of the mightiest engines in its segment. Its striking aesthetics and large body paired with its turbo-charged powertrain commands respect on the road.  JMC’s latest lifestyle flagship model boldly reimagines what a pickup can be – discovering new adventures, seeking active performance, conquering diverse terrains, and sharing optimistic drives. Beyond its commanding presence, this vehicle prioritizes passenger comfort with a meticulously designed interior,

ensuring a smooth and comfortable ride on every journey. Its 5th Generation PUMA 2.3-liter Turbo-charged diesel engine roars and packs a punch with 177 PS and 450 Nm of torque. Its ZF 8-Speed automatic with  SelectShift transmission is geared to provide extremely smooth gearshifts and rapid start response. Measuring 5,450 mm long, 1,935 mm wide, 1,872 mm high and a long wheelbase measuring 3,270 mm helps ensure unrivaled comfort and versatility in every journey. Packing the latest high-end tech & ADAS (Advanced Driver Assistance Systems) safety features, the Grand Avenue ensures driver and passenger confidence in every drive. 

JMC teases an exclusive preview of the limited-edition Grand Avenue Sport in 4X4 A/T. The exclusive release showcases the pickup’s rugged capability and refined aesthetics. It comes with striking Fender Flares and stunning 20-inch Black Rhino Ridge Matte Black rims matched with Nitto 420S 275/55/20 tires. Exclusive features include a Roller Lid, Front Skid Plate, Rear Tow Hitch and Ball, and Floor Mats. Demanding attention on the road, the Sport variant features eye-catching Body Graphics, highlighting its muscular design. Witness the mighty pickup’s commanding presence at the 2024 Manila International Auto Show (MIAS). Stay tuned for more details. 

The JMC Vigus is poised as JMC Philippines’ value-for-money model, a versatile and fuel-efficient daily driver.  Equipped with a 4D25 2.5 Turbo Diesel Engine, it packs a punch with 130 PS and 315 Nm of torque, while its large body and wheelbase ensure maximum comfort and practicality for both driver and passengers. The Vigus is the prime choice for business fleet solutions combining power, performance, comfort, and space in a stylish and affordable package.

Backed by its time-tested legacy of success, the Astara-backed JMC venture is geared to transform the  country’s pickup segment. Beyond introducing its new lineup, JMC’s entry into the Philippine market is about

sharing elevated ownership and driving experiences, through its heritage and engineering marvels that ensure withstanding reliability. As a pledge to provide lasting support, JMC Philippines introduces its groundbreaking 5 year/ 150,000km warranty and a revolutionary Lifetime Engine Warranty for all its pickup units.

“With great pride, we unveil these game-changing pickups at the 2024 MIAS. Both the Grand Avenue and the Vigus signal a new era of automotive innovation in the country by offering Filipino customers with top-notch quality pickup trucks with a great-value proposition. Backed by the support of Astara Philippines, we are excited to offer Filipinos two choice vehicles for performance, efficiency, and comfort with the best value for money,” said Arlan Reyes, JMC Philippines Brand Head, Astara Philippines.

Variants, pricing and colors available are as follows:

● Grand Avenue 4X2 M/T – PHP 1,221,000

● Grand Avenue 4X4 M/T – PHP 1,364,000

● Grand Avenue 4X2 A/T – PHP 1,426,000

● Grand Avenue 4X4 A/T – PHP 1,569,000

● Vigus 4X2 M/T – PHP 959,000

● Vigus 4X4 M/T – PHP 1,110,000

The Grand Avenue comes in Pearl White, Sandy Brown, Cosmic Grey, Shining Silver, and Silver Sand Black. The Vigus is available in Elegant White.

As part of an introductory offer*, JMC Philippines is offering customers as much as PHP 95,000 savings.  Additionally, customers can avail of additional savings of PHP 10,000 when they sign up at the JMC online registration page and an additional PHP 5,000 when they test drive the Grand Avenue at any JMC Philippines dealership located in Alabang, Bacolod, Butuan, and Davao until May 31, 2024.

Gearing up for its official launch, an exciting offer awaits at MIAS 2024. Get an additional P30,000 off on top of introductory discounts and savings vouchers when you reserve your unit at the official JMC booth and JMC dealers nationwide.