Exactly a year after the two parties formally held the groundbreaking ceremonies on
December 3, 2019, Isuzu Philippines Corporation (IPC) and One Maharlika Motor Sales and
Services Corporation signed the contract launching the newly built Isuzu La Union
dealership.
The formal contract signing was held this December 3, 2020 at the IPC’s main office in
Biñan, Laguna province.
IPC executives and officers, led by its President Hajime Koso and Executive Vice President
Mr. Shojiro Sakoda, as well as representatives of One Maharlika Motor Sales and Services
Corporation led by its Chairman and President Benigno Garcia and Vice President Dra.
Susana Garcia-Ong attended the occasion.
The expansive 7,300-sqm Isuzu La Union dealership, located along the national highway in
Barrio Paringao in Bauang, La Union province, features the new Isuzu Outlet Standard (IOS)
for Isuzu dealerships, which has a cleaner and more streamlined interior and facade. Its
3,000-sqm showroom and service area can accommodate multiple vehicles for display and
service.
Apart from showcasing the modernized design and upgraded facilities of Isuzu’s IOS
dealership, Isuzu La Union is expected to offer the full roster of brand-new Isuzu LCVs and
CVs, such as the mu-X SUV, the D-MAX pickup, the Traviz light weight truck, as well as the
N-Series, F-Series, and C&E-Series trucks.
The Isuzu La Union dealership places Isuzu Philippines at the heart of a rapidly progressing
agritourism industry in northeastern Luzon, making the world-class Isuzu brand of diesel-
powered LCVs and CVs and its comprehensive parts and aftersales services easily
accessible to the region’s hardworking families and entrepreneurs who need that
Responsible Partner for their motoring and transport needs and lifestyles.
With the formal contract signing, Isuzu La Union becomes Isuzu Philippines’ 45th dealership,
a significant step closer to the “Road to 50 Dealerships” campaign of the country’s leading
manufacturer and distributor of brand-new trucks.
To know more about Isuzu’s full roster of LCVs and CVs, log on to www.isuzuphil.com or
visit the nearest Isuzu dealer near you today.
