Isuzu Philippines Corporation (IPC) has proven once again its truck supremacy in the industry after being certified by Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association, Inc. (TMA) as the number 1 truck brand in 2022, making Isuzu the leading truck brand in the Philippines for twenty-three (23) consecutive years.
Based on the recent annual CAMPI / TMA report, IPC dominated the Commercial Vehicles (CV) segment with its 4,680-unit sales in 2022, capturing 46.4% market share. This is mainly attributed to the outstanding performance of Isuzu N-Series in Category III (light-duty trucks). With 2,952 unit-sales which is equivalent to 55.3% market share, Isuzu easily dominated Category III. IPC also exhibited good performance both in Category IV (medium-duty trucks) and Category V (heavy-duty trucks).
Isuzu’s more than two decades of truck domination is the result of the combination of world-class quality products paired with the excellent aftersales support offered by IPC through its dealer network nationwide. To ensure that the quality of service provided to customers is topnotch, IPC continues to enhance its dealer facilities, as well as the knowledge and skills of dealer personnel, most specifically, field support personnel and service technicians. And with being a responsible partner to customers as its top priority, IPC has also been offering proper trainings to Isuzu truck owners and drivers to help them maximize their workhorse to gain more profit for their business.
IPC President Noboru Murakami stated, “As the leading provider of durable and reliable trucks, as well as best transport and business solutions to Filipinos, IPC would like to make a contribution to our customers’ business through our durable products, aftersales services and variety of trainings.”
IPC’s twenty-three (23) years of truck supremacy in the country is an indicative sign that choosing Isuzu products is truly a solid investment one can make. With Isuzu, you do not just acquire a truck, you also gain a lifetime partner.
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