Isuzu Philippines Corporation (IPC) proudly concluded the 20th edition of its annual Isuzu Service Skills Olympics (ISSO), a nationwide competition among its dealership network, held on April 26, 2025.
More than just a competition, the ISSO serves as a platform for growth, learning, and continuous improvement, embodying IPC’s philosophy as a “Responsible Partner” — delivering not just top-quality vehicles but also outstanding aftersales service, a key factor behind Isuzu’s consistent status as the number one truck brand in the Philippines.
Now on its 20th year, the 2025 ISSO carried the theme “Honoring Skills, Gearing the Future,” highlighting IPC’s commitment to both recognizing the technical excellence of its aftersales teams and preparing them to meet the evolving demands of the automotive industry.
“This year’s theme could not be more fitting; We gather here to celebrate two decades of dedication and to inspire our aftersales dealer network to lead the next era of service excellence. Your skills and achievements reflect the global standards that Isuzu upholds. As competition intensifies with new players entering the market, it is not only the durability and reliability of our vehicles that will set us apart—but the exceptional service experience we provide,” said IPC President Mikio Tsukui.
The ISSO features three main competition categories designed to evaluate the core competencies of aftersales personnel: Parts Staff, Service Advisor, and Service Technician. These categories are structured to test not only their technical know-how but also customer service skills, teamwork, and critical thinking under pressure.
In the Parts Staff Category, participants were tested on their proficiency in identifying correct parts, understanding part specifications, and effectively navigating the Parts Business Online Portal — a vital tool in ensuring quick and accurate parts support to customers. For the Service Advisor Category, competitors were evaluated on their adherence to standard procedures in customer reception, accurately assessing customer needs, explaining service recommendations, and providing professional and efficient service consultations. Meanwhile, in the Service Technician Category, participants demonstrated their troubleshooting skills on actual Isuzu Light Commercial Vehicle (LCV) and Commercial Vehicle (CV) models, showcasing their technical expertise, diagnostic accuracy, and ability to resolve complex vehicle issues under time constraints.
Winners of the 20th ISSO were the following – Parts Staff Category Champion Isuzu Makati, followed by Isuzu Cabanatuan as 1st Runner-Up and Isuzu Bulacan as 2nd Runner-Up. For the Service Advisor Category, Isuzu Calapan took the Champion title, with Isuzu Cabanatuan and Isuzu Bulacan placing as 1st and 2nd Runner-Up, respectively. In the Service Technician Category, Isuzu Butuan claimed the top spot as Champion, while Isuzu Alabang and Isuzu Cagayan De Oro were awarded 1st and 2nd Runner-Up honors.
A Special Top Technician Award was also given to Mr. Sani James Maghanoy from Isuzu Cagayan De Oro, recognizing his outstanding performance in technical excellence.
IPC remains steadfast in its commitment to continuously elevate its aftersales operations through initiatives like the ISSO. By investing in the skills development of its dealership personnel, IPC not only strengthens its service capabilities but also ensures that its customers receive the highest standards of support and expertise. This relentless focus on aftersales excellence plays a crucial role in reinforcing customer trust and satisfaction—key pillars that sustain Isuzu’s leadership position in the Philippine truck market. As the industry landscape evolves with emerging technologies and heightened customer expectations, IPC remains proactive in preparing its network to meet these challenges head-on, securing its reputation as the brand of choice for reliable, durable, and efficiently serviced commercial vehicles for many years to come.
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