Last August, Isuzu Philippines Corporation (IPC) achieved its 300,000-unit sales milestone when the Isuzu Leyte dealership concluded the sale of an Isuzu D-MAX RZ4E pickup. Over 24 years since IPC began operations in 1996 up until the end of August 2020, a total of 300,133 units have been sold.
On October 5, IPC celebrated this sales milestone with members of the motoring media in a virtual press conference. During the occasion, IPC president Hajime Koso shared interesting stories in IPC’s “Journey to 300K.”
“Did you know which dealer sold the first Isuzu vehicle in 1996? During that time, we only had a total of 12 dealers nationwide. It was Isuzu Davao who first sold the Isuzu NKR85 at P475,000,” Koso narrated.
“It took us 12 years to achieve our first 100,000-unit sales milestone. Within the next nine years, we reached the 200,000-unit sales mark, and after 6 years, we are now in our 300,000th milestone. The period for selling 100,000 units has been shortened by 3 years. Looking at it in a long-term perspective, Isuzu will continue to grow more as the period for selling 100,000 units is not far as the economy continue to recover,” Koso added.
Of the 300,133 units sold, an impressive 113,475 were of the pioneering Hi-Lander and the venerable long-lived Crosswind AUVs, 64,245 of the Fuego and D-Max pickups, 63,669 of the Alterra and mu-X SUVs, and 58,744 of the various Isuzu light trucks and heavy commercial vehicles.
Koso also extended his gratitude to IPC’s stakeholders who have kept the company on course despite this most challenging time: “Allow me to express my sincere appreciation to our shareholders, dealers, suppliers, bodybuilders, media friends, and most especially to our loyal Filipino customers who have untiringly supported Isuzu throughout the years.”
Calling upon the enduring and resilient quality of IPC, Koso assured that the company is prepared for the future: “Change is inevitable, and all we have to do is to adapt to stay competitive. IPC has geared up for its digital transformation as we have formed a digital task force that specializes in creating a new business platform for the new normal. I think we can present various solutions to you, and this is something to look forward to.”
To show its gratitude to the thousands of Filipinos who have wholeheartedly made IPC their responsible partner in lifestyle and business, IPC has initiated a number of promotions and corporate social responsibility (CSR) activities from October to December this year.
For its “300K Thank You Big Discount Promo,” which runs from October 1 to December 31, IPC offers gives additional P30,000 discount to D-MAX RZ4E and TRAVIZ S, increasing its total discount to P180,000 and P130,000, respectively. Other variants still enjoy the current discount offering.
All Isuzu buyers will also receive FREE Shell GO+ welcome kit with fuel cards courtesy of Isuzu’s official fuel partner, Pilipinas Shell, from October 1 to December 31, 2020.
Aside from the sales promo, IPC also announced parts and service promotions, starting with their “Drive the 300K” promo, wherein all Isuzu vehicles with odometer readings between 300,000 and 310,000 kms automatically enjoy a 30% discount on parts and labor, which can be availed until October 31.
In the “Arigato Frontliners” promo, all out-of-warranty Isuzu vehicles owned by frontliners, can avail of the quick-change oil services in any Isuzu dealer for as low as P1,700 until December 31.
As its way of keeping in touch with its community of loyal, hardworking yet fun-loving Isuzu owners and their families, IPC will hold an “Online Tambayan” virtual meet/hangout with the three biggest and most active owners’ clubs — Mu-X Owners Philippines on October 10, Team ICE (Isuzu Car Enthusiast) on October 17, and Team Isuzu Pilipinas on October 24.
Keeping to its mission to be the nation’s responsible partner, extending a helping hand comes naturally to Isuzu as it has been continuously conducting CSR projects nationwide. Since March, the company has been lending vehicles to different hospitals to service frontliners as part of their “Isuzu Kasama Mo” campaign. Charitable institutions like Philippines Red Cross and Caritas Manila are also regular beneficiaries of their drive to donate PPEs and medical supplies.
As the threat of COVID-19 pandemic continues, IPC is set to donate medical-grade personal protective equipment (PPE) such as surgical facemasks and gloves to one beneficiary hospital each in Luzon, Visayas and Mindanao. These are the National Kidney and Transplant Institute in Quezon City, the Vicente Sotto Memorial Medical Center in Cebu City, and the Northern Mindanao Medical Center in Cagayan de Oro.
Truly, this milestone gives a deeper meaning for Isuzu as “Your Responsible Partner,” the company not only provides high-quality product and excellent after-sales service but is committed to continue to improve the lives of all the Filipinos relying on Isuzu vehicles every day.
For more details on Isuzu’s 300,000 Milestone activities, visit any of the Isuzu dealerships nationwide or log on to www.isuzuphil.com.
