Isuzu brings D-MAX Mall Tour and 4×4 Action Playground to Cebu City

Isuzu Philippines Corporation continued nationwide promotion with the Isuzu D-MAX Mall Tour and 4×4 Action Playground at SM Cebu Seaside. This exciting event offered customers in the Visayas region an exclusive opportunity to view, and test drive the latest edition of the Isuzu D-MAX pickup.

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The event kicked off on July 5 with a grand opening ceremony featuring a six-vehicle display of the Isuzu D-MAX, showcasing its different variants tailored to meet the diverse needs of Cebuano customers. Actor and singer Rayver Cruz joined the opening festivities treating Isuzu fans and mall goers to a special song and dance number, adding to the celebratory atmosphere.

At the end of the program, two lucky Isuzu D-MAX customers participated in a formal turn-over ceremony, receiving their vehicles from IPC President Tetsuya Fujita and IPC Executive Vice President Shojiro Sakoda. These customers reserved their units even before the official launch, eager to experience the new Isuzu D-MAX.

A highlight of the three-day event was the Isuzu 4×4 Action Playground, designed to demonstrate the enhanced off-road and safety features of the D-MAX. The thrilling test course included the intimidating 4×4 hydraulic ramp, articulated ramps, side cambers, and a forward collision wall, providing attendees with a hands-on experience of the D-MAX’s new and improved capabilities.

“Cebu is a very important market for Isuzu, which is why we intend to showcase the new D-MAX here through actual product demonstrations, so that our customers can truly experience the technological innovations we have integrated into this new model,” said IPC President Tetsuya Fujita.

The new 2024 Isuzu D-MAX features a new Differential Lock system and Rough Terrain mode, making it more capable of traversing any terrain. Enhanced safety features include a 360-degree Around View Monitor and Digital Video Recorder, significantly improving driver and passenger safety. With the recent vehicle launched of Isuzu, the company is showing that it is now more than just durable; they have evolved to meet the needs of more discerning and tech-savvy buyers.

Following the Cebu leg, the Isuzu D-MAX Mall Tour and 4×4 Action Playground will move to SM Lanang Davao from July 26 to 28.