Hyundai Motor Company has been named the top mass-market brand for technology innovation in the J.D. Power 2025 U.S. Tech Experience Index (TXI) StudySM for the sixth consecutive year, reinforcing its leadership in automotive innovation.
Now in its tenth year, the TXI Study evaluates how effectively automakers introduce new technologies by assessing innovation, execution and the value of advanced features, based on customer feedback. Hyundai Motor’s performance in the 2025 U.S. TXI Study highlights its strength in delivering intuitive, reliable and impactful technology designed for everyday driving.
The 2025 Hyundai SANTA FE’s Blind-Spot View Monitor (BVM) was honored for enhancing visibility and driver confidence during lane changes.
The SANTA FE’s BVM enhances safety by providing real-time visuals of the vehicle’s blind spots. When the turn signal is activated, side-mounted cameras display live video footage of the corresponding blind spot on the instrument cluster. This feature allows drivers to detect vehicles, cyclists, or other obstacles that may not be visible in the conventional mirrors, reducing collision risks and boosting overall confidence while changing lanes. The BVM is one of the features under Hyundai’s suite of smart and advanced technologies, Hyundai SmartSense, which was designed to aid drivers when on the road.
