How digitizing can help merchants adapt to the return of in-person shopping

Superapp Enstack helps SMEs future-proof their businesses with online & offline commerce tools

With the Christmas season in full swing across the Philippines, business owners have started seeing an increase in customers, orders, and things to do. This year is markedly different with offline shopping coming back after the slowdown caused by restrictions from the pandemic. Recent data from Google’s COVID-19 Community Mobility Report shows that Filipinos have been going out for retail and recreation 34% more than before the start of the pandemic^[1].

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As customers have more choices than ever when it comes to discovery and purchase online and offline, merchants now need to cater to expectations from customers who expect both channels to be fast, easy, and efficient. Manual order tracking, relying on a ‘mine’ system in the comments section of social media posts, and recording received payments one by one might not be sustainable as business picks up, necessitating business operations and processes to be digitized. 

Moreover, tools only accessible in different applications such as different delivery and payment or order tracking apps are challenging for merchants to juggle. Digitizing is best done by having access to a suite of tools in one integrated platform. This boosts efficiency, allowing SMEs to get ahead of the curve while future-proofing their operations. 

The Enstack superapp makes short-term and long-term business strategies more achievable by giving SMEs access to diverse management tools by just signing up once to the app. Enstack’s revolutionary Single Sign Up gives access to tools ranging from an instant Web Store to accept online orders to its Keypad and Cashier features that digitize offline transactions, with inventory synced real-time. 

“As normalcy returns, SMEs need to adapt to changing times and strike a balance between online and offline commerce. The long-game requires businesses to cater to different shopper journeys to meet new customer demands. These challenges, especially experienced during the holiday season, can easily be solved by the simple yet powerful solution that Enstack provides,” shares Macy Castillo, CEO and Co-Founder of Enstack. Future-proof your business beyond the holidays, download the Enstack Superapp on Google Play Store, App Store, and App Gallery.

^[1] Taken from: Google Mobility Report (Philippines) as of October 15, 2022. Note: The report’s baseline is the period of January 03 to Feb 06, 2020.