HONOR reveals flagship Magic4 Pro smartphone, X Series devices, and new wearables

The Power Of Magic is here: New devices supported by Google Mobile Services as HONOR re-enters the country as an independent brand

Global technology brand HONOR today announced the HONOR Magic4 Pro, featuring a powerful Quad-Camera system that introduces the world’s 1st Ultra Fusion Photography innovation that massively improves photography and video capture experiences. 

“HONOR Philippines is ready to Go Beyond 2022 with our brand having over 100+ markets and 200 channel partners, 11,000+ employees with 55% from our R&D department. Our strong Research and Development capabilities led to creation of 6 R&D centers and over 100 innovative labs focusing on performance, structure, design, camera, telecommunications, and charging technologies in order to create innovative products for everyone to enjoy,” said Stephen Cheng, Vice President of Marketing for HONOR Philippines.

The HONOR Magic4 Pro has also received 9 Best MWC Awards, a milestone achievement that attests to the brand’s progress and R&D capabilities as an independent company. 

With the presence of Google Apps to its smartphones, they are finally coming back stronger.

HONOR Magic4 Pro: With power of industry-leading mobile imaging system

The HONOR Magic4 Pro introduces one of the most powerful and versatile camera systems on an HONOR smartphone to date:

l   50MP Wide Camera with customized 7P Lens

l   50MP Ultra-Wide Camera

l   64MP Periscope Telephoto Camera

l   Flicker Sensor

l   an additional brand-new custom-made image processor

Its front camera features 12MP Ultra Wide Camera with 100 degree Field of View to capture more vivid and realistically beautified selfies and groupies.

Adopting the largest image sensor ever on an HONOR smartphone, the 50MP Wide Camera with a massive 1/1.12-inch sensor and a large aperture of f/1.6 delivers superior light-sensing performance that rivals even cameras with a 1-inch sensor and f/1.8 aperture. HONOR Magic4 Ultimate can take scenic night shots or low-light portraits that are brighter, with more vivid colors, better defined objects and minimal visual artifacts. The customized 7P Lens comes with a 8% improvement in center sharpness and a 25% improvement in edge sharpness, producing photos and videos that look detailed even when zoomed in. 

The 50MP Ultra-Wide Camera offers an impressive 100° field of view for capturing everything from parties to sprawling cities. With the anti-flare coating technology, the HONOR Magic4 Ultimate can get a clean and large field of view, whether taking photos or videos.

For faraway subjects, the 64MP Periscope Telescope Camera with built-in optical stabilization and fusion computational photography offers an impressive zoom range of 3.5x Optical Zoom and up to 100x Digital Zoom for users to capture steady images.  

At the heart of the system, an additional brand-new custom-made image processor supports faster and more efficient AI computations to take Ultra Fusion Photography to even greater heights, enabling one of the industry’s strongest 4K Night Mode video capture and real-time preview, making sure that shooting very bright, clear and vibrant videos in extreme darkness is possible.

Powered by the Qualcomm Snapdragon 8 Gen 1 5G Mobile Platform, the HONOR Magic4 Pro delivers blazing fast performance and incredible battery efficiency across all typical usage scenarios. HONOR maximized the capability of this chipset, bringing further system optimizations with improved fluency and power consumption, while generating less heat and lowering latency for an even better user experience.

The 6.81-inch next-generation LTPO Display delivers fluid, vibrant visuals with support for adaptive refresh rate to help users conserve battery. Consistent with the wider HONOR Magic4 Series, the display supports 1920Hz Pulse-Width Modulation (PWM) dimming to offer a comfortable viewing experience even in low light environments. 

Running the latest Magic UI 6.0 based on Android 12, the HONOR Magic4 Pro supports a range of HONOR signature smart life features.

The device is also compatible to do multi-screen collaboration and seamless interconnectivity features with HONOR laptops, tablets, and even to select Huawei devices.

Available in Black and Cyan colors, the HONOR Magic4 Pro is priced at Php 52,990 with a free HONOR Watch GS 3 (worth Php 11,990) to those who will purchase early until supplies last. 

About the freebie: The HONOR Watch GS 3 features an ultra-bright screen that enables you to use it even under the sun. Its design is explicitly premium with lightweight yet durable material. The size also fits in any occasion. It also supports 8-Channel Heart Rate AI Engine, an advanced algorithm and technology that measures heart rate accuracy more than smartwatches in the same price range. It also tracks sleep patterns accurately, plays music, answers calls, reads text notifications, and sets an alarm. 

It also supports more than 100 workout modes such as walks, swim, skiing, and more. It can automatically detect and show you what workout mode you are doing. So you can easily track your calorie count, heart rate, and blood oxygen level. The battery lasts around 2 weeks allowing users to enjoy the full benefits of a better lifestyle.

HONOR X Series: With eXtra power, performance, and vision

The X series boasts SuperCharge feature. HONOR X7 and X8 have 5000mAh High-Capacity Battery with 22.5W HONOR SuperCharge for All-day Connectivity and Productivity. Meanwhile, HONOR X9 boasts a 4600 mAh battery with 66W Supercharge that charges 50% full in 15 minutes.  

All of the X series phones have a big screen providing better display most especially the HONOR X9 which has 90hz refresh rate and 94% screen-to-body ratio. Meanwhile, X8 has a generous screen display of 93.6% and X7 has 90.07%. The large screens provide a better viewing experience for users. The 90Hz refresh rate enhances display quality, allowing users to enjoy fluid, realistic graphics on the screen without any stuttering while also ensuring a smooth scrolling experience.

Packed with advanced eye protection features, including TÜV Rheinland Low Blue Light Certification, eBook Mode and Dark Mode, the HONOR X series delivers a more comfortable reading and viewing experience, especially in low light environments.

The three X series phones have optimized performance powered by Qualcomm Snapdragon 680 and HONOR RAM Turbo, a 6nm advanced octa-core processor designed to deliver superior performance while conserving power.

The same with Magic4 Pro, the X series brings promising camera features for mobile photography and videography. HONOR X7 has a 48MP main camera while both HONOR X8 and HONOR X9 have 64MP. All are packed with wide and macro lenses and bokeh effect.

Aside from eXtra camera features, HONOR X series has eXtra storage. HONOR generously innovated all of the models to have 128GB ROM. As for the RAM, X7 boasts 4GB, X8 has 6GB, and X9 with 8GB. 

Available in Midnight Black, Ocean Blue, and Titanium Silver, the HONOR X7 is priced at Php 9,990 and HONOR X8 at Php 12,990. Meanwhile, the HONOR X9 debuts at Php 14,990 in Midnight Black and Ocean Blue colors. The HONOR X8 will come with a free HONOR Band 6 worth Php 1,990, until supplies last.

ABOUT THE FREEBIE: The HONOR Band 6 has health monitoring features that helps users to monitor blood oxygen level, daily heart rate, stress level, and breathing exercise. It also tracks sleep patterns and recommends the best schedule for rest time.

It has 10 workout modes and automatic detection of what you are doing such as walks and running. It also allows message notification for busy individuals. The battery lasts for 10 to 14 days with fast-charging capabilities helping users to experience the full benefits of the band longer than other watches on the same price range. 

NATIONWIDE AVAILABILITY

HONOR devices are available in Lazada and select 600 dealer stores nationwide.

The global tech brand is set to open more e-commerce stores, physical stores, and mall kiosks this year as they are cementing their physical presence in the Philippines.