[From L-R] Mr. Juan Gerry Datario, HPI Assistant Vice President-Business Administration; Ms. Maria Fe Quijano, HPI Assistant Vice President-Finance; Ms. Sayaka Arai-Hattori, HPI President; Mr. Kenichi Iida, Director- Motorcycle & Power Products Production Planning, Asian Honda Motor Co., Ltd., Mr. Hiroshi Tokutake, Executive Vice President, President & CEO Office, Asian Honda Motor Co., Ltd.; Mr. Minoru Kato, Executive Officer, Chief Officer Motorcycle & Power Products Operations, Motorcycle Business, Honda Motor Co., Ltd.; Mr. Tetsuro Taguchi, Director-Manufacturing Division, PT Astra Honda Motor; Mr. David Budiono, Director-Production Engineering & Procurement, PT Astra Honda Motor; Mr. Kohei Yamamoto, HPI Executive Vice President-Manufacturing; Mr. Jomel Jerezo, HPI Vice President-MC Sales Office & Supply Chain Management Division
Honda Philippines, Inc. (HPI) celebrates another milestone as it marks the production of its 8 millionth motorcycle unit. This achievement was celebrated during the 8 Millionth Production Ceremony held recently at the HPI Plant Gym. As the leading motorcycle manufacturer in the country, Honda’s 8-million-unit production milestone underscores its commitment to providing high quality, reliable and environment friendly motorcycles that have become a cornerstone of Filipino transportation. The company’s motorcycles cater to various needs, including commuting, solo use and leisure for those seeking a user-friendly automatic riding experience.
The breakdown of HPI’s 8 million units produced further illustrates the company’s impact on Filipino mobility. Cub motorcycles account for 49% (3,921,083 units), serving as reliable and fuel-efficient transportation options that have become a key player of Filipino mobility. Business motorcycles make up 34% (2,694,170 units), catering to the needs of businesses and entrepreneurs, thus promoting economic growth. Sports motorcycles represent 3% (222,747 units), appealing to adventure seeking Filipino riders. AT (automatic) motorcycles which is currently the main driver & trend of the market contribute 15% (1,162,000 units), offering a user-friendly and
convenient riding experience.
HPI’s 20-hectare plant in Batangas employs processes that prioritize safe, efficient, economical, and environmentally friendly technology, serving both people and the community. The company’s roots trace back to 1964 when Mariwasa-Distribution, Inc. was established, eventually leading to the formation of Mariwasa-Honda Inc. in 1973, and later to Honda Philippines, Inc, in 1983.
Despite challenges faced in recent years especially the Covid-19 pandemic impact, HPI remained resilient and capitalized on opportunities for growth, particularly with the increasing demands for better riding and commute experiences among Filipinos. The company consistently achieves its yearly targets and maintains its position as the number one motorcycle manufacturer in the country in terms of market share.
The eight millionth production milestone was a testament to Honda’s success, highlighting its strong business partnerships, stakeholders, and most importantly, its valued and loyal Filipino customers. Honda’s commitment to providing the joy of mobility and comfort to all its customers remains unwavering.
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