Honda Gen S arrives in SM City Fairview

Through its successful road shows, university tours, and mall showcases in recent months, Honda Philippines Inc. is able to constantly present its new automatic (AT) and Sports motorcycle offerings to the increasing Gen S among Filipino riders.

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Honda has been taking the motorcycle market by storm with its new breed of excellent and stylish AT and Sports motorcycles that have captivated the hearts and fancy of the Gen S.

The Gen S is the new wave of Filipino riders who are street smart, stylish, superior and full of substance. They aspire for affordable, efficient, trendy, and high quality motorcycles, which is in line with the paradigm of Honda Philippines for the local motorcycle market.

As part of its sustained Gen S information and awareness campaign, Honda will be having exciting activities at SM City Fairview beginning on the weekend of June 24 all the way to the weekend of July 17.  This is also Honda’s way of reaching riders and motorists who wish to be part of the Gen S.  Plus, Honda Philippines Inc. continues to give importance and does continuous effort such as this to strengthen their partnership with their local dealers in the Fairview area.

SM City Fairview, located in a strategic part of Lagro Quezon City, will serve as the perfect venue for Honda’s mall activity as it serves to be a focal point of business and leisure of residents from Novaliches, Antipolo, Montalban and Bulacan.

Honda has been unveiling new breed of motorcycles for the Gen S since last year. The company introduced its AT lineup that includes the All-New Click 125i, Zoomer X, and BeAT-FI (ISS).  It was later augmented by the topnotch Sports lineup composed of the RS150, the Repsol edition of RS150, and the CB150R, that gave the Gen S all the right reasons to soothe their high expectations for excellence, affordability, and style.

Honda Philippines officials will be around during the event at SM City Fairview and company representatives shall also facilitate several activities and games related to the latest AT and sports motorcycle offerings of Honda, which would all be on display, to spice-up the fun and excitement of the event.

There will also be various activities during the Honda SM City Fairview mall activity, the main highlight of which is the Stamp Card Activity featuring three Honda booths that shall be strategically put up in various locations at the mall.

The first is to be called as the Satellite Booth, which is to be located near the main entrance of the mall. The booth shall highlight the CB150R.The second booth, on the other hand, shall have two parts and it will be located at the Atrium of the mall. The booths shall feature Honda’s AT and Sports motorcycles. Gen S riders shall also get an opportunity to have biker photo op and freebies. They shall also get the chance to take the Honda trivia quiz and win various prizes.

The third is not a booth but a test-driving station to be located at the SM City Fairview parking lot where local riders can take the latest Honda AT and Sports motorcycles for a short spin.

Entertainment shall also be aplenty right at the opening ceremonies on June 25 that shall feature local beat boxer AdBeat and energetic dance crew rendering live performances. Subsequently, every weekend shall also feature live performances from up and coming entertainers.

Also expected to highlight this exciting event are the latest offerings of Honda – the All-New Click 125i for its AT lineup and the CB150R for its Sports lineup – both fresh from their formal launchings just recently.

What makes the new breed of Honda motorcycles unique in their respective classes is the exclusive and breakthrough innovation called the Honda Smart Technology. It is a groundbreaking technology that makes it easy for users to drive their motorcycles and quite safely too. The uniqueness of this technology hinges on the following aspects: onroad performance of the motorcycles, ensures high fuel efficiency, guarantees safety and protection of the rider, and improves overall utility.

The Honda Smart Technology is a reflection of the Honda Philippines Inc’s continuous commitment to provide powerful, safe, fun, and worthwhile driving experience to the growing market of Filipino motorcycle enthusiasts.

Honda’s Sports motorcycles on the other hand are full of substance when it comes to technology and splendid engine performance. As a matter of fact, the RS150 and CB150R are the only motorcycles at this time that are powered by a new generation liquid-cooled, 150-CC, DOHC, six-speed sports engine, which carries with it the Moto GP legacy of world-class racing engines.

This event reinforces yet again the commitment of Honda Philippines Inc. to provide only the best and most efficient AT and Sports motorcycles ideal for the Gen S and the increasing flock of Filipino riders.