Grab joins festivities at the Masskara Festival in Bacolod

In time for the celebration of the Masskara Festival, Grab took its food delivery service, GrabFood to Bacolod. Less than a year since its launch, Grabfood has become the largest food delivery operation in the Philippines today—expanding to over 35 cities nationwide.

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To celebrate the Masskara Festival this year, Grab is introducing GrabFood in Bacolod in a bid to banner the excellent culinary scene, promote local entrepreneurs, and enable Negrenses to do more and get their favorite food where and when they want it.

Elevating Bacolod’s culinary scene and homegrown restaurants

Bacolod, known for its mouthwatering cuisine, is a highly-urbanized city that holds a rich history and a vibrant arts and culture. Bacolod’s great culinary scene has developed locals to be discerning eaters and GrabFood has partnered with a variety of merchants to cater to a diverse range of palates.

Negrenses can order the famous and iconic food from Aida’s, Bar 21, Inaka, L Kaisei, L Sea, El Ideal, Virgie’s, Rolis, Claras, Merzci Pasalubong, Bong Bongs, Felicia’s, King’s Ice, Apollo, Delicioso, Bascon, Quan, Nena’s Rose, Cozy Nook.

Homegrown brands such as Masskara Chicken Inasal, North Fitness Cantina, 2 Story Kitchen, Recado’s Restaurant, East Bite Asian Chicken, Firehook, Crib, Cakefully Yours Cafe, Rianne’s Churreria, Fresh Start, Daily Skillet, Jaimie’s Cafe, Italia, Capriccioso Deli Ristorante, Mirens, Ceres Mart Lacson, Spoonmugnet, Homesite Shawarma, Quinos, Clems, Eron’s and Quino’s Cafe, and C’s are also working with GrabFood to bring the flavours of Bacolod closer to the consumers.

Major quick service restaurants such as McDonald’s, Jollibee, Chowking, Greenwich, Burger King, Red Ribbon and Uncle John’s Chicken by Ministop are also available 24/7 on GrabFood in Bacolod.

As GrabFood continues to grow, it aims to offer the best possible service in the most rewarding manner for all the Negrenses—for consumers who demand for better selection of food and accessibility, for our delivery partners who are looking for sustainable livelihood opportunities, for our merchant-partners who trust Grab to boost their businesses, and for the community to enable them to reap the advantages of the connected digital economy.

Bringing more smiles to Bacolod

Aside from introducing GrabFood, Grab is also launching a campaign that brings together all the different Grab verticals such as GrabFood, GrabCar, and GrabWheels via GrabRewards.

From October 22 to 27, Grab will be deploying GrabWheels, eco-friendly e-scooters that serve as solution for short distance commute,  to help Grab users get around the city much faster. They may book for the complimentary twenty minutes GrabWheels ride for just 20 GrabRewards points. Users simply have to click on the GrabWheels offer in the GrabRewards screen and leave a government-issued ID at the Grab booth located at Ayala Malls Capitol Central Corte before riding. Users will undergo a quick how-to and safety briefing before they may be able to roam around the city using GrabWheels.

A special Grab Masskara Booth will also be deployed at 21st st cor. Lacson st., Bacolod City (beside Bar 21) with free festival giveaways such as bandanas, caps, and goggles. To get the giveaways, users simply have to download the Grab app, play the GrabFood game, and post online using the hashtag #GrabFoodLovesBacolod #GrabMasskara

For festival goers looking for local food, Grab will be deploying GrabFood On-The-Go from October 25 to 26. GrabFood riders will be going around the city to sell popular food from featured merchants on the festival grounds. They can also look for Grab Masskara Ambassadors giving out free drinking water and snacks.

“Grab is and has always been a proud partner of the local government of Bacolod through its support for the city’s major festivals. We will always look for ways to offer a fun and memorable Grab Masskara experience through our services,” said Joann Yoshida, Grab Philippines’ operations lead for Western Visayas.