On April 20th, the O&J Global Brand Launch Conference was held in Wuhu, Anhui, China, on which the new brand JAECOO, and the first EV global vehicle of OMODA 5, made their global debut. Nearly 400 people, including dealers, media outlets, and partners from 67 countries and regions around the world, become witnessed this important moment.
In addition to OMODA’s exclusive NEV series, OMODA 5 EV, and JAECOO’s first model, JAECOO 7, completed their first unveiling at the conference. O&J’s new energy technology was also unveiled, which provides the “optimal solutions” for users to practice environmental protection, low-carbon, and green travel.
Today, Global automotive development has entered the fourth window of opportunity in history — a new era of full-scale advancement towards intelligent and new energy technology products, according to Mr. Zhang Guibing, General Manager of Chery International. Furthermore, with the rise of personalized products, more and more SUV/CROSSOVER models are included in the Top 10 Best-Selling Models.
As the two personalized user groups, New Elites and New Lohas are growing continuously, OMODA and JAECOO brands have come into being, committed to comprehensively meeting the personalized needs of young users for automotive products and travel services. Created based on the new generation of the new urban middle class who pursues fashion and independence, trend and personalization, and is passionate about social gatherings. OMODA is endeavoring to provide users with personalized, dynamic, technological, and fashionable travel experiences through its CROSSOVER product positioning. JAECOO, on the other hand, is an automotive brand positioned as an urban off-road SUV, specifically designed for urban elites with extraordinary style, and on the other hand fully satisfies the travel needs of users with exquisite taste and outdoor exploration, delivering an elegant and stylish driving experience.
O&J brand has reserved 15 core technologies and 7 new models in four major fields to meet the needs of two groups of consumers, OMODA and JAECOO, and is striving to build a technology innovation chain for globalization and the new era, thus creating a new automotive ecosystem.
As of the first quarter of this year, OMODA has achieved a sales volume of 13,000 units and realized sustained growth in all regions where it was launched first, including Mexico, Israel, and Kuwait. O&J brand is expected to reach global sales of 1,400,000 units by 2030, ranking among the top tier of personalized intelligent vehicles worldwide. Moreover, it will win the favor of global users by force of personalization and exquisite style, to bring a new vehicle ecosystem to global users.
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