Earlier this week, UNIQLO brought over a hundred children and young adults of Bantay Bata and SOS Children’s Villages Philippines to SM Megamall for their “Give the Gift of LifeWear” event. The two organizations take in children in need and give them a safe space, shelter, and a nurturing home.
The brand brought the Christmas cheer not only into the hearts of these kids but also to us who are reminded that the season goes beyond the gifts and festivities but in giving and sharing love. UNIQLO treated them to a holiday shopping spree where they got to take their pick from the wide selection of Lifewear staples. Plus, everyone was treated to a magical Christmas serenade by Mr. Jose Mari Chan and Ms. Lea Salonga.
“Filipinos have always welcomed us from the time we introduced UNIQLO here in 2012, so we want to reciprocate that by giving back to those in need,” shared Geraldine Sia, UNIQLO Philippines’ Co-COO. “More than just bringing good clothing to our customers through our apparel, it is also our mission to share our LifeWear to members of our community who don’t have access to our clothing and to our stores,” she added.
The brand has always been vocal on their commitment to reducing its environmental impact by offering innovative products and achieving sustainable business simultaneously. They recognize the power of clothing and are shifting its focus on planet, people, and community. As of August 2019, it has managed to collect 90.79 million articles of clothing globally through its All-Product Recycling Initiative. These items have been delivered to communities in need, disaster survivors, and refugees in 22 countries and region around the globe. UNIQLO encourages Filipinos to donate pre-loved clothes to continue spreading the gift of LifeWear even after Holidays.
