Geely Motor Philippines Corp. (GMP), a newly formed subsidiary of the Geely Auto International, has officially taken over all business operations related to the Geely brand within the Philippine market. This marks a significant milestone for Geely Auto, transitioning from a general distributor model to direct operations. GMP will now oversee all aspects of the Geely brand within the country including sales, marketing, customer service, and after-sales support. This action demonstrates Geely’s unwavering commitment to serving the evolving needs of Filipino consumers.
Direct operations to cater the dynamic Philippine market
The adoption of a direct operation model brings several advantages. Closer alignment with market demand will enable GMP to better understand and respond to the specific requirements of the Philippine market, ensuring products and services are more closely aligned with consumer expectations. Faster response to market changes will be possible with streamlined decision-making processes, allowing for more agile and efficient operations. Enhanced customer engagement will be achieved through direct interaction with customers, providing a more welcoming and personalized service experience. Superior quality service will be delivered by taking full control of the customer journey. Finally, the new structure will support more effective business strategies, allowing for better adaptation to local policies and market conditions.
“We are dedicated to fostering a stronger connection with our customers and enhancing their overall experience,” said Will Wan, President at GMP. “This transition underscores our commitment to the Philippine market and our ambition to provide Filipinos with world-class vehicles and high value services.”
Introducing an inclusive mobility for the dynamic Philippine market
The Philippine automotive market is experiencing a dynamic shift, with consumer demand rapidly evolving towards electric and intelligent vehicles. Recognizing this transformative trend, GMP will undergo a significant revitalization of the GMP lineup in the first quarter of 2025. Beyond the existing models, GMP plans to introduce more all-new vehicle models throughout 2025. This strategic expansion will encompass a diverse range of powertrains, including Battery Electric Vehicles (BEVs), Hybrids, and Internal Combustion Engines (ICE), ensuring we can meet the unique needs and driving preferences of every Filipino.
High value network standards
Geely Motor Philippines will also establish a robust dealership network under a direct operation model, ensuring a unified and elevated service experience for all our valued customers. This strategy signifies our commitment to enhancing customer satisfaction and fostering long-term loyalty by delivering consistent high value service across all touchpoints. By directly managing our dealership network, we will streamline the customer experience, allowing us to implement standardized service procedures, invest in advanced training programs for our service personnel, and ensure the availability of genuine parts and accessories.
Geely Motor Philippines Corp looks forward to continuing its growth in the Philippine market, bringing innovative and reliable products while driving forward the adoption of sustainable and smart mobility solutions.
For more information, please refer to http://geelyph.com
![](https://2ndopinion.ph/wp-content/uploads/2024/11/300x250.png"")
, a newly formed subsidiary of the Geely Auto International, has officially taken over... Read more){kind=link}