GAC MOTOR sets new standard in customer experience with rollout of the GAC International Sales & Service Way (GSSW)

Photo shows executives from Astara Philippines led by GAC Motor Philippines Brand Head Franz Decloedt (standing leftmost), GAC Motor Santa Rosa General Manager Germain Alilio (standing, 7th from left) and representatives of the GAC Operations Training Team, with participants from the GAC MOTOR Sta. Rosa dealership

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Astara-led GAC MOTOR Philippines is proud to announce the local rollout of the GAC International Sales & Service Way (GSSW) program in the Philippines, a comprehensive coaching and training initiative aimed at enhancing customer satisfaction across all touchpoints, including sales, aftersales, and operations management.

This program comes on the heels of GAC MOTOR Philippines’ remarkable first half-year performance in 2024, which places GAC as the third leading Chinese brand in the country as of June 2024.  Astara Philippines is committed not only to achieving remarkable sales but also to enhancing its service delivery across all GAC MOTOR dealerships, demonstrating a holistic approach to total customer satisfaction.

The GAC International Sales & Service Way (GSSW) program, initiated by GAC International, is designed to ensure that every interaction a customer has with GAC MOTOR is of the highest standard. It underscores the brand’s commitment to establishing a standardized level of excellence in managing customer experiences, specifically in three areas:

• Enhanced Customer Experience: Customers will enjoy a more streamlined, efficient, and personalized service at every interaction.

• Standardized Processes: By implementing uniform procedures across all dealerships, GAC Motor ensures reliability, efficiency and consistency in service delivery.

• Commitment to Excellence: The training instills a culture of excellence among staff, ensuring that customers’ needs are met promptly and professionally.

The Philippines stands at the forefront of this initiative, being one of ten markets worldwide for the initial implementation of the GSSW, aiming to promote these distributors as global benchmarks. As the second country to receive this extensive training from the GAC headquarters, the Philippines benefited from a rigorous coaching session from key representatives of the GAC Operations Training Team.

GAC International Sales & Service Way (GSSW) will become the way of life at all GAC dealers. The local rollout commenced with GAC Sta. Rosa, the latest dealer sales and aftersales facility in the GAC Motor Philippines network, chosen as the pilot dealership for the program. This effort sets the stage for a nationwide implementation, with other dealerships set to follow very soon.

“The goal of the GAC International Sales & Service Way (GSSW) program is to establish a global standard across all GAC dealerships in the Philippines. Through this training, GAC ensures that customers receive a consistently high level of service, characterized by standardized processes, a customer-first approach, and a solid commitment to excellence.” said Todd Yao, an international trainer from the GAC Operations Training Team.

Franz Decloedt, Brand Head of GAC MOTOR, Astara Philippines, emphasized the importance of the GSSW mindset, stating, “The GAC International Sales & Service Way is not just a program; it is a principle that we live by. GAC and Astara Philippines are equally serious about making every customer interaction meaningful, ensuring that our customers feel highly valued and appreciated. We want our customers to know that by choosing GAC, they made the right choice and that we are committed to making them customers for life.”