GAC Emzoom Touring — When getting there is more than half the fun

Touring.

Cambridge Dictionary defines ‘touring’ as “the activity of visiting several places in a country or area for pleasure, especially as a vacation.”

It’s an activity Filipinos love to engage in, whether we set for the cool climes of Baguio or Tagaytay, the beaches of Batangas or La Union, sightseeing historical landmarks, or just driving to an out-of-town golf course.

Which makes choosing the vehicle for such touring pursuits all the more important.

Consider the GAC Emzoom Touring — a vehicle that seems so tailor-made for that dream road trip that it’s actually named after that very leisure activity.

If you love touring, then you’re going to love GAC’s Emzoom Touring. It’s the new midrange variant of the brand’s standout crossover, which has struck an emotional chord with its Filipino owners.      

The new Touring builds on the success of the Emzoom GB variant, further upping the hot-selling SUV’s appeal by featuring a sportier aesthetic while retaining the GB’s irresistible value proposition. 

The Emzoom Touring is not just a new higher end variant with more features—it’s an embodiment of GAC’s connection with its customers and the brand’s desire to deliver value, safety, and style that resonate with the discerning Filipino driver.

There are no less than six key aspects that distinguish the Emzoom Touring—as well as the rest of the Emzoom line—from the crowded compact SUV market.

1. Sharp lines, dynamic design, and unbeatable value

This one is obvious enough—and it’s a Filipino favorite. As if the sharply styled Emzoom, with its Flying Wing front grille, Laser Eye LED headlamps, and Light Dart taillights, isn’t a standout SUV already, GAC saw fit to make it stand out even more. The Emzoom Touring boasts a sportier design that includes the striking R-Style Body Kit, center-mounted dual exhaust pipes, and a distinct Touring badge. This new and dynamic look closely mirrors the premium aesthetics of the top-of-the-line R-Style model. Impressively, the Emzoom Touring comes with the same competitive price as the current Emzoom GB—Php 1,098,000—making it a truly compelling choice.

2. Comes to you with flying colors

To make the debut of the Emzoom Touring even more auspicious, GAC is introducing a special edition color exclusive to the Touring: Galaxy Lilac. This unique shade adds a touch of exclusivity and sophistication to the already striking design of the Touring, making it stand out even more on the road. Not that the other colors (Graphene Grey, Moonlight Grey, Ivory White, and Superstar Silver) are not as eye-catching; they’re all eye candy to the other motorists on the road. 

3. By popular demand 

Since its launch in June 2023, the Emzoom has quickly become one of GAC’s bestselling vehicles in the country, consistently breaking sales records month after month. Just last August the Emzoom reached a significant milestone with over 2,000 units sold—a clear indicator of its strong resonance with Filipino customers who value performance, style, and reliability.

4. Tried and tested build quality

The Emzoom’s popularity is backed by its outstanding performance in one of the world’s biggest automotive markets. The model ranked No. 1 overall in the 2024 China Automobile Quality Ranking for the first half of the year, according to aqsiqauto.com, a respected authority under China’s State Administration for Market Regulation. This prestigious ranking is the result of a comprehensive evaluation of compact SUVs across five key aspects: defect complaints, defect risks, reliability, safety, and environmental performance. The Emzoom’s top ranking is a testament to its superior build quality and customer satisfaction.

5. Touring safely — with 5 stars

The Emzoom is the GAC’s first model to undergo the stringent ASEAN NCAP assessment, where it achieved an impressive overall score of 88.39 points, earning a 5-Star rating in all assessment categories. This rating underscores the Emzoom’s commitment to safety, further elevating its appeal among safety-conscious consumers.

6. Personifying the new tagline

The Emzoom Touring is the embodiment of the brand’s new tagline, “Where Craft Meets Technology.” This tagline reflects GAC’s commitment to harmoniously blend meticulous craftsmanship with cutting-edge technology to create vehicles that are not only visually stunning but also deliver exceptional performance. Every aspect of the Emzoom Touring, from its state-of-the-art safety features to its finely crafted interior, has been thoughtfully engineered to meet the highest standards of quality and innovation.

The Emzoom Touring is powered by a 174-horsepower/270-Newton-meter 1.5-liter TGDI engine, which is coupled to a 7-speed wet dual-clutch transmission (7WDCT). 

The interior features leather seats, a leather steering wheel, a 10.25-inch multifunctional touchscreen infotainment system with Apple CarPlay and Android Auto connectivity, second-row air conditioning vents, and a rear USB port, among many others.  

Advanced comfort, convenience, and safety features include Cruise Control, Rear View Camera, Passive Entry Passive Start, Tire Pressure Monitoring System (TPMS), Hill-Start Hold Control, Hill Descent Control, and Electronic Parking Brake with Auto-Hold.

The new GAC Emzoom Touring has the style, the performance, the comfort and convenience features, 5-star safety, and top-ranked quality — all at an unbeatable price. Which brings up one final question: Where do you plan to go Touring?