Fujifilm launches retro-style X-T200 camera

Intuitive touch-screen controls with a step up in image quality

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of “FUJIFILM X-T200.”

The FUJIFILM X-T200 provides content creators of all levels with a new light-weight and compact mirrorless camera body that features a newly designed EVF, quick face detection AF, the ability to create 24.2MP stills at 8 FPS, and record 4K UHD video. Putting professional-level features at the fingertips of all creatives. The camera has a new sensor and processor combination providing great performance and features a bright, large widescreen LCD vari-angle touchscreen, which gives users familiar and intuitive controls similar to a smartphone. Able to offer “HDR Video,” the X-T200 is also capable of recording 4K30p and Full-HD 120p video. Additionally, the new “electronic stabilization mode” can be used to smoothly record video, enhancing image quality beyond what normal smartphones can provide. The X-T200 is an ideal camera for creative individuals who want to make high-quality videos and images easily and not be frustrated by the technology making them.

Incredible Image Quality for any Situation

X-T200 combines innovation, design, and technology to provide image makers of all levels a complete solution to unlock limitless creative possibilities. Weighing 370g, X-T200 is about80g lighter than its predecessor and is equipped with a new vari-angle touch-screen, a high-speed APS-C 24.2 Megapixel CMOS sensor which uses copper wiring for better performance, and an intuitive user interface that provides professional quality with the ease and familiarity of a smartphone. Able to process data 3.5 times faster than the X-T100, rolling shutter is also reduced. AF performance in X-T200 is also dramatically enhanced through the use of phase detection autofocus pixels across the sensor.

Touch Your Way to the Perfect Image

X-T200 is equipped with a vari-angle 3.5-inch, 16:9 Aspect Ratio widescreen LCD touch-screen that can be opened and closed between 0 to 180 degrees and rotated between -90 to +180 degrees. It also provides an intuitive and responsive control over the camera’s features and functionality and can be used to adjust a variety of settings, like brightness, background blur, Film Simulation effects, and image aspect ratios.

Focus on the Faces and the Moment

The use of on-sensor phase detection pixels across the sensor and an improved AF algorithm means focus can be achieved quickly and in a variety of conditions. The updated Face/ Eye Detection AF makes focusing on individuals or groups of people quickly and easily. This is even possible when the camera’s LCD monitor is flipped out and you want to take a selfie. Automated functions, like Main Subject Recognition, allow the camera to be set to recognize and track a main subject within the frame. Combined with a burst mode of 8fps, important moments with the right people will surely be easier to frame, focus, and immortalize.

Legendary Color Science

Fujifilm’s history in color science has given it world renowned status among image-makers across the world. During its 85 years in the industry, it has been responsible for some of the most iconic photographic films in history and this exceptional knowledge has been poured into the 11 digital Film Simulation modes installed into X-T200. Images made with these film simulations carry the look and feel of the actual films that inspired them, which are a great building block to sparking creative imaging making. In addition, 20 Advanced Filters, which includes the new Clear Filter, give even more creative possibilities to image-makers as they seek to express themselves artistically.

 When Stills Just Aren’t Enough

The new Electronic Stabilization and HDR Video modes, along with its basic internal editing functions, helps X-T200 do more than just produce beautiful 4K Video, it ensures that videos are stable, crisp, and properly trimmed so they can be easily shared with family and friends. A gyro sensor sits at the heart of the new Electronic Stabilization Mode and assists in reducing the effects of camera shake when recording video footage. The new HDR Video function makes recording footage in high contrast situations much easier and more practical, while its in-camera video editing functions allow for clips to be trimmed and right-sized before they are shared. This means creators can share the perfect section of a super-slow motion clip or the best part of their 4K footage right from the camera to their smartphone without ever needing to open a computer!

Pick Your Favorite Color and add a Fast Prime Lens

X-T200 will be available as a kit with the XC15-45mmF3.5-5.6 OIS PZ lens in three colors: silver, dark silver, champagne gold.

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For those interested in expanding their kit, the FUJINON XC35mmF2 lens is also available which gives an equivalent to 52mm on a 35mm format. Weighing just 130g and measuring 46.5mm in length, this new prime lens has nine elements including two aspherical lens elements in six groups, producing sharp and crisp images. AF operation is quick and near silent thanks to the use of an internal focus system^*1, which uses a stepping motor^*2, making it drive the focus lens elements fast and accurately. The lens produces creamy bokeh while offering excellent portability and high-speed AF.

Product name, color variations, release date and price for X-T200.

Product Name	Color	Release Date	Recommended retail price
Digital camera “FUJIFILM X-T200”	Silver Dark Silver Champagne Gold	Late February 2020	PhP 45,990
Digital camera + lens kit “FUJIFILM X-T200” and “XC15-45mmF3.5-5.6 OIS PZ”	Silver Dark Silver Champagne Gold	Late February 2020	PhP 45,990

Product name, color variations, release date and price for XC35mmF2

Product Name	Release Date	Recommended retail price
“FUJINON Lens XF35mmF2”	Late February 2020	PhP11,990

*1 An AF system that moves relatively small lens elements in the middle or at the rear for focusing without moving the front group, which consist of relatively large lens elements

*2 A type of motor that rotates only at a fixed angle in response to an electrical pulse signal, making it capable of precision positioning