FUJIFILM aims for versatility and power with the new X-T30

FUJIFILM Corporation recently launched the FUJIFILM X-T30 mirrorless digital camera and it’s set to land locally this month. It’s the latest addition to the X Series range of cameras, which is known for its image quality, proprietary color reproduction technology, and intuitive dial-based handling.

The X-T30 is equipped with a host of new functions, making it a small yet powerful companion for any photographer. It’s designed to appeal to a broader range of users—from professional photographers to first time beginners—by promising to deliver premium quality pictures with ease, regardless of experience.

Here’s a quick rundown of its main features:

Compact and lightweight camera body

The compact and lightweight camera body, weighing just 383g, is designed for enhanced stability when holding the camera. The use of the Focus Lever, replacing the Selector Buttons, allows for extra grip space at the rear for added comfort.

The rear LCD monitor is thinner by 1.3mm and offers improved touchscreen response. It complements the Focus Lever to achieve faster and more intuitive camera operation.

Powerful specs

The X-T30 features the 4th-generation X Trans CMOS 4 image sensor and X Processor 4 image processing engine to deliver the still photographing performance equivalent to that of the FUJIFILM X-T3.

Despite its compact and lightweight body, the camera has a 26.1-megapixel resolution, which is one of the highest among APS-C sensor digital cameras. It also promises exceptional low noise performance and outstanding color reproduction.

The lowest native sensitivity is ISO 160, which was previously only available as extended ISO, is now available when shooting RAW.

FUJIFILM’s exclusive Film Simulations now include ETERNA mode. This camera also incorporates numerous shooting functions that broaden your ability to customize your pictures, such as “monochrome adjustments” available for ACROS and Monochrome and “Color Chrome” effect that produces deeper colors and gradations.

New AF system

The number of phase detection pixels on the X-Trans CMOS 4 image sensor has been increased to 2.16 million, about four times that of X-Trans CMOS 3 models. The on-sensor phase detection AF area now covers the entire frame (approx. 100%), making it possible to quickly and accurately focus on a subject anywhere in the frame.

The low light limit for phase detection AF has been expanded from +0.5EV to -3EV, making it possible to autofocus in very poor lighting such as at night or under dim light like candlelight.

The X-T30 boasts the best AF performance and functionality of any X Series camera, combining fast image processing with the X-Processor 4 engine and AF algorithm enhancement to boost accuracy in face/eye detection. The Face Select function has been also introduced to provide priority autofocus on a selected person when multiple faces have been detected within a frame.

The performance of the Advanced SR Auto mode has been improved in line with the enhancement of the camera’s AF performance. In this mode, the camera automatically chooses the optimum shooting settings for a given scene from 58 presets, so you can achieve the best image quality without having to worry about any of the settings.

Enhanced video functionality

The X-T30 has more advanced 4K/30P video functionality, ability to record high-resolution audio without requiring additional equipment, and eye tracking functionality during video recording.

The X-T30 records in 6K (6,240 x 3,510) to produce stunning quality in 4K (3,810 x 2,160). The camera also supports the DCI format (17:9), which gives an even more cinematic look to your videos.

The Film Simulation modes can also be applied while recording video, including the “ETERNA” motion picture emulator.

Videos taken in 4K/30P resolution can be recorded at 4:2:0 8bit to an SD card. F-log recording and 4:2:2 10bit via the HDMI port capabilities means the camera can record video suitable for more serious videographers.

The X-T30 is available in the popular black, premium silver, and the new charcoal silver color. The charcoal silver will be launched in May. The FUJIFILM X-T30 (body only) goes for P52,990 and P75,990 with XF18-55mm kit lens.

According to FUJIFILM’s Facebook page, those who pre-order until March 16 get freebies worth P20,399. These include NP-W126S Battery worth P3,500, X Shutter Button & Hot Shoe worth P2,000, lens pouch worth P300, exclusive Maximizing your X-T30 Videography workshop worth P7,000 by SHOOT SCHOOL, and six months extended warranty worth P7,599.