Ford Philippines Breaches 30,000 Sales Milestone, Posts 27 Percent Growth in Retail Performance in 2023

Ford Ranger, Ford Territory dominate 4×4 pickup truck and small SUV segments, respectively.

Ford Philippines has breached the 30,000 sales milestone in 2023, the first time in six years. This is Ford’s third highest full-year retail sales achievement in a span of a decade. 

Full-year sales grew by 27 percent to 31,320 driven by the Next-Gen Ford vehicle line-up – the Ranger, Territory, and Everest. 

The Ranger was the best-selling Ford vehicle last year, with sales rising 16 percent to 13,234 units. It was also the best-selling 4×4 pickup truck in the country with a market share of 40 percent, with sales mainly driven by the Ranger Raptor which was launched in the first half of 2023.

Designed and engineered by Ford Performance, the Ranger Raptor is an optimized high-performance off-road pickup truck equipped with a reliable, powerful and efficient powertrain, smart technologies and advanced safety features to elevate the standard of off-road driving. Like its predecessor, the Next-Gen Raptor showcases a commanding look and presence on its exterior, while delivering comfort and convenience inside. 

The Territory also contributed significantly to Ford’s retail performance, with sales reaching 9,119 units sold last year. It also maintained its leadership in the small SUV segment for the fourth consecutive year with a market share of 44 percent. 

The Next-Gen Territory, launched at the Manila International Auto Show in April last year, boasts of a commanding contemporary design, premium interiors, efficient performance, and advanced features that follow Ford’s highest global quality standards. In October last year, the Next-Gen Territory breached the 5,000-sales mark only five months after its launch. This brought Ford Territory’s overall sales to over 25,000 units since its launch in August 2020, a testament to its sustained popularity and appeal among first-time car buyers, young professionals, and small families who are looking for a smart, safe and stylish SUV.

The Everest also sustained its wide appeal and popularity among Filipino customers who love their SUVs, with full-year sales growing by 142 percent to 8,569 vehicles. The Everest steadily enjoys a growing number of owners for its blend of adventure-ready capability, exceptional comfort, and customer-focused technology in a rugged, refined, and fun to drive SUV.

Enhanced Ownership Experience

In 2023, Ford Philippines reinforced its commitment to an enhanced ownership experience with the launch of service convenience initiatives under the Ford Family Guarantee program.

Launched in the early part of the year were Express Service, a 90-minute program designed to service vehicles in a faster and more efficient way than regular maintenance, and Pickup and Delivery, which allows participating Ford dealers to pick up the vehicles from customers, perform service on the vehicles, and bring the vehicles back to the customers’ preferred location.

In the latter part of the year, Ford expanded the list of initiatives to include Online Service Booking which allows customers to conveniently book service appointments anytime and anywhere at their preferred Ford dealership, and Service Price Calculator, a helpful tool that allows customers to know in advance the estimated Periodic Maintenance Schedule (PMS) service pricing based on the vehicle model and selected Ford dealer prior to the actual service appointment. 

For a worry-free ownership experience, Ford is also offering 5-year warranty for the Ranger, Everest and Territory. 

“We are immensely proud of this huge accomplishment that solidified our position in the industry amid a very dynamic, challenging and competitive environment,” shares Mike Breen, managing director, Ford Philippines. “We thank our customers, dealers, employees, communities and partners for their continued trust, support, and collaboration. We remain committed to bringing our segment-leading vehicles, innovative services, and impactful customer experiences to the Filipino motoring public.”

Sustaining Momentum With Retail Promotions

Ford Philippines kicks off the year with retail promotions that aim to make the purchase experience easier and hassle-free for customers with low monthly fees and cash discounts. Available until January 31, customers can avail of financing deals which include an P18,000 low monthly fee on the Ranger Wildtrak 4×4 or P13,000 low monthly fee for the Territory Titanium. 

In addition, Ford Philippines is also extending cash discounts to customers purchasing an Everest, Ranger or Territory. The Everest Titanium+ 4×2 and Everest Sport are now offered with a P20,000 cash discount for customers who will reserve on Ford’s online reservation portal. Customers must present their online reservation reference number to Ford dealers to avail of the cash discount.

Cash discounts of up to P80,000 are also available to customers getting a Ranger, while a cash discount of P30,000 is available to customers purchasing a Territory Titanium X. 

All-in low downpayment offers are also available to customers. To know more about the various offers for January, customers can visit www.ford.com.ph/showroom/all-offers or their nearest Ford dealer.