Fender Musical Instruments Corporation (FMIC) and Fender Music Corporation Japan (FMCJ) today announce ‘Fender Flagship Tokyo,’ the brand’s first-ever flagship retail space in the company’s 77-year history. Opening Summer 2023, the flagship store is designed to give experienced and aspiring players a completely new progressive and contemporary shopping experience. Located in the heart of the Harajuku/Omotesando district, a luxury high-end fashion and travel destination, ‘Fender Flagship Tokyo’ will occupy a massive retail space spanning over 4-floors in “The Ice Cubes,” one of the most prominent commercial retail buildings in Harajuku.
“Our founder, Leo Fender, believed that ‘artists are angels’ and his vision was to ‘give artists wings to fly’,” said Andy Mooney, FMIC CEO. “FMIC is dedicated to fostering a love for music through innovative products and initiatives. The Fender Play Foundation provides guitars and educational resources to schools, inspiring the next generation of musicians, and the Fender Play app makes learning the guitar accessible and enjoyable for everyone, regardless of gender, genre or location. We are committed to investing in resources designed to bring the joy of music to players of all levels. Fender Flagship Tokyo combines a state-of-the-art music experience with the latest in innovative merchandising marking a crucial step in our initiative to become a larger and more valuable part of the player experience, synergistic with our nationwide dealers.”
Our relationship with Japan runs more than 40 years strong and we are very excited for this next chapter as we continue to support players at every stage of their musical journey,” Edward “Bud” Cole, FMIC President, Asia Pacific Region. “Japan is the perfect location to showcase Fender’s rich history and tradition, especially in an area like Harajuku/Omotesando that embodies all aspects of trendsetting fashion and lifestyle. As a leader in today’s music market, we are proud to offer tailored products, services, and marketing to meet the needs of modern players and elevate the Fender brand globally.
Fender Flagship Tokyo will offer the full catalog of Fender and Squier products including electric guitars and basses, acoustic guitars, amplifiers, and pedals. Visitors will also be able to acquire the latest in Fender’s Artist Signature series, shop new lifestyle accessories, have direct access to place Fender Custom ShopTM orders and more. This store will become more than a place to purchase gear. It will offer a variety of services catering to every player’s needs, from professionals and collectors to beginners as well as nonplayers, the trend conscious youth generation, families with children and those seeking luxurious high-end shopping. Fender Flagship Tokyo invites all to experience a completely new musical adventure.
FENDER FLAGSHIP TOKYO
Location: 1-8-10 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan
Number of floors: B1F to 3F
Dimensions: Total floor area 1,068.4m²
High-resolution images of the flagship store can be found HERE.
For technical specs and additional information on new Fender products, visit www.fender.com. Join the
conversation on social media by following @Fender.
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