“Expect Extraordinary”: MG’s new tagline is also its evergreen brand promise

The Covenant Car Company, Inc. (TCCCI) – MG Philippines – MG Philippines celebrates almost two full years of operations in the country with a redefined tagline and brand promise, as it continues to provide well-appointed, modern, attainable British Heritage cars, and client- and consumer-centric aftersales services for every Filipino. 

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When MG Philippines made its local debut in October 2018 the excitement to introduce the brand and its impressive, value-positive lineup was clear. “Meet MG” was a big phrase for the brand then as the public was naturally very curious about the newest cars on the block. The catchphrase was an invitation to come and check out how this British heritage car brand (which first saw life in Oxford, England, in 1924) has evolved; to be excited by it, and to strike up an acquaintance with a car brand that is both rich in heritage, yet built and crafted with the modern driver in mind. 

Almost two years down the road and MG Philippines has distilled its observations of the local motoring landscape and the reception clients have towards it into a single tagline; more than just a new slogan, it is an actionable brand promise that MG Philippines intends to continue upholding. 

“Expect Extraordinary” is all about living up to expectations. MG Philippines has developed a deep connection with its clientele and its target market and is both humbled and enthused by the positive tone surrounding the brand in public conversation. With this, MG Philippines is driven to continuously deliver on its brand promise—and this is something that that both long-time and new clients of MG Philippines can count on. 

“To get behind the wheel of a modern MG is to Expect Extraordinary,” says Atty. Alberto B. Arcilla, President and CEO of MG Philippines. “It is our privilege at TCCCI to witness the continuous growth and expansion of MG here in the Philippines, and this motivates us to stay on course to always deliver on our brand promise. We are poised to uphold this—no matter the circumstance—fueled by the confidence afforded to us by our international principals, our clients, shareholders, bank partners, media affiliates, and followers. We are likewise reinforced by the strength of our vehicle lineup and its attractive pricing, and numerous aftersales complements we have prepared for our clients which will indeed make owning an MG a unique and extraordinary experience.” 

At the heart of “Expect Extraordinary” is MG Philippines modern lineup of high value-for-money vehicles including the popular MG ZS Crossover SUV; the head-turning and zippy MG 6 Fastback Sedan; the versatile and powerful RX5 SUV; and MG Philippines’ latest offering: the MG 5 sedan that’s big in comfort and big in features, and a punch-up choice in its segment. These MG’s are equipped with advanced, easy-to-use features including touch screen infotainment systems, 360-degree camera view, panoramic sunroof, automatic LED headlights, traction control, and hill start assist just to name a few.

While the MG vehicle lineup does its part to inspire the public, MG Philippines thoughtfully-designed, modern aftersales services also serve to incite “Extraordinary.” After nearly two years, the ever-growing MG Philippines dealer network—currently at twenty four (24) dealerships nationwide—ensures that MG parts and services are available all over the country. And over the same period of time, MG Philippines has successfully adapted to serve an audience that is Internet-native. Many of MG Philippines’ signature services can now be accessed online, including MG Online Garage Service, for live, online vehicle consultations with MG technicians; the My MG App, for online service booking and parts reservations; and MG Live Chat Support, which to connects clients with MG consultants in real-time for inquiries about products, promos, sales, parts availability, vehicle warranty details, and any other topics concerning MG ownership and maintenance. 

The Covenant Car Company, Inc. (TCCCI), the official distributor of MG in the Philippines, also espouses the “Extraordinary” spirit having recently received the Five Star Distributor award—the highest recognition among all international MG distributors—at the recent 2020 MG Overseas Dealers and Distributors Conference held online in July 2020. This award also marks a special milestone, as TCCCI is identified as the first overseas MG distributor to achieve Five Star status on its first full year of operations.

in its commitment to its new brand tagline by continuing to provide quality, reliable, value for money mobility solutions as the local automotive continues to evolve. With new car introductions, more customer-first car ownership promos, more MG dealerships scheduled to rise, and a new online sales platform to make buying the MG of your dreams that much easier scheduled to launch before 2020 comes to a close, Filipinos can definitely bank on MG Philippines’ brand promise. 

With MG Philippines, everyone is invited to “Expect Extraordinary.”