Popular Filipino beauty company, Ever Bilena Cosmetics, Inc, is redefining what it means to be beautiful. In a groundbreaking partnership with Plastic Bank, they’re actively creating a more beautiful world, free from plastic pollution and empowered by sustainable practices.
This collaboration resonates deeply with Ever Bilena’s purpose statement, which states: “We are dedicated to creating a beautiful world and empowering people to lead beautiful lives that transcend beyond the ordinary.” Their commitment to sustainability isn’t just a tagline; it’s a tangible action embodied in this partnership.
Plastic Bank, a Vancouver-based social enterprise, tackles two critical issues simultaneously: ocean plastic pollution and poverty in developing communities. They build recycling ecosystems where plastic waste becomes valuable currency, providing income and essential benefits to people while preventing plastic from reaching our oceans.
Through this collaboration, Ever Bilena has already stopped 1.6 million plastic bottles from entering the ocean. This impact is a direct reflection of Plastic Bank’s mission of collecting plastic within 50 kilometers of waterways, and stopping ocean pollution at its source.
“Ever Bilena is fully committed to our sustainability initiatives, we consider this a core value and is also a key factor in our corporate strategy and mission,” says Denice Sy, Chief Sales & Marketing Officer of Ever Bilena Cosmetics, Inc.
Ever Bilena’s partnership with Plastic Bank is also aligned with the Extended Producer Responsibility (EPR) Law, which holds companies accountable for their plastic footprint throughout the product lifecycle.
“We are proud of this partnership with Plastic Bank,” adds Sy. “At Ever Bilena, we believe that beauty extends beyond cosmetic products, but also encompasses the wellbeing of our planet and its people.” Thus, by choosing Ever Bilena, you’re not just enhancing your own beauty; you’re also contributing to a beautiful world – one free from plastic pollution and empowered by sustainable practices.
Join Ever Bilena and Plastic Bank in creating a more beautiful world.
