Avon, the Philippines’ no.1 direct-selling and beauty democracy brand that is inclusive and open to all, is proud to announce its continuous commitment to inclusion and advocacy with the launch of its Pride Collection.
This makeup range champions self-expression through beauty, regardless of sexual orientation, gender identity, or gender expression (SOGIE). For over 135 years, Avon has been working to create a better world for women, which is a better world for all.
Wear the rainbow with shades of pride
This June, Avon continues to challenge stereotypes and champion self-expression, no matter how you identify, with the Pride Collection. The make-up collection gives the LGBTQIA+ community the power to enjoy the transformative effects of Avon’s products at prices that are truly accessible.
Avon’s limited edition Pride Collection features the Supershock Volume Loader Mascara declared as the brand’s holy grail, and an expanded lineup of the Glimmerstick Eyeliner in four new dazzling shades.
The Supershock Volume Loader Mascara is enriched with vitamin E for healthier-looking lashes. Its new helix brush ensures a flawless application, delivering a water-resistant, smudge-proof, flake-proof, and clump-free formula from root to tip, adding a fierce touch to every lash with its intense black color, packaged in vibrant limited edition Pride packaging.
Avon’s Glimmerstick Eyeliner Pride Collection is sure to dazzle with its vibrant hues and long-lasting formula. More than just a cosmetic flourish, these creamy eyeliners are infused with nourishing rosehip oil and vitamin E. Available in four limited edition shades—Azure Blue, Daring Citrine, Emerald Glow, and Cosmic Obsession—they are designed to achieve a bold and playful look that will last all day. Avon’s new formula has rich pigments and multifaceted pearls for its most intense color yet.
Thoughtfully celebrate Pride, all month long
Avon has consistently celebrated pride, individuality, and inclusivity through its engagements over the years. By supporting communities and maintaining a presence wherever possible, Avon upholds its commitment to social progress. This Pride Month and beyond, Avon continues to encourage everyone to embrace their power and true selves, launching a series of initiatives to recognize the impact that LGBTQIA+ individuals have had on history.
These initiatives include:
Community engagements and partnerships with No Boys Allowed, an event that provides a safe space for queer women and allies alike, and drag bars such as O Bar and Rampa. The partnership with No Boys Allowed shows how Avon is true to its essence of empowering all women, while its engagements with drag bars highlight the brand’s message of collectively shaping the world with Avon Intimate Apparel. Top drag queens from all over the country will showcase looks featuring the No. 1 intimate apparel brand in the Philippines.
“Avon has always championed women from the very beginning. So for the brand to partner with an all-female event during Pride Month feels like a natural progression, as all feminism is intersectional and aims to be inclusive. The more brands and platforms give female communities within the LGBTQIA+ a voice, the more we can show that women are multifaceted humans and that women can express their femininity in various ways. This partnership shows women support and encouragement in truly being ourselves,” says Belle Rodolfo, an editor, beauty content creator, and the organizer of No Boys Allowed.
To further show support to the community, Avon sponsors products to LGBTQIA+ organizations such as Home for the Golden Gays, Bahaghari, PANTAY, and LoveYourself—providing useful body care, apparel, make-up, fragrance, and skincare items for its members to appreciate.
Lastly, Avon launches the online makeup contest Search for Mx. Pride 2024. More than just a competition, the search is a platform for aspiring and celebrity makeup artists to showcase their artistry and creativity. The honorific “Mx.” is used by those who do not want to be identified by their gender, proving Avon’s advocacy of self-expression through beauty, however they identify.
A legacy of championing inclusion
In 2021, Avon launched “Limitless,” a gender-neutral intimate apparel collection designed with breathable, quick-dry materials and a universal fit. This collection embraced inclusivity—allowing everyone to express themselves authentically. In the following year, Avon collaborated with cartoonist Hulyen to create a three-part comic series that illustrates “Beauty for All”, emphasizing beauty is for everyone, not just women, highlighting Avon’s commitment to being a democratic beauty brand. Then most recently, last year, Avon staged the highly successful Everybody for Every Body, the first-ever all-queer underwear fashion show celebrating diversity and inclusion in the Philippines.
“We have been supporting women in their progression since our inception. Our commitment sits alongside our belief in inclusion for all groups, regardless of gender and sexuality. This entire month of June, we are mounting several Pride initiatives to celebrate and invite everyone to embrace their true colors,” says Marion Limlengco, Avon’s Head of Communications for Philippines.
Avon continues to create positive change for communities everywhere with the Pride Collection as each Supershock Volume Loader Mascara purchase will come with a P10 donation to Avon’s partner support groups in creating a better world for all.
Embrace your pride and discover the Pride Collection exclusively at www.avonshop.ph, through your Avon Representatives, Lazada, Shopee, and TikTok Shop.
