“Earn Your Armour” SEA Campaign launched in Philippines

Triple Pte Ltd, the exclusive distributor of U.S. revolutionary high-performance sports label Under Armour in Southeast Asia, is launching a regional campaign titled Earn Your Armour Southeast Asia.

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The 9-month campaign seeks to engage each local community to build, support, and empower individuals into athleticism by collaborating with international fitness institutions and fitness trainers.

In the Philippines, Earn Your Armour Southeast Asia will be launched in partnership with Focus Athletics, FortRock Fitness, and Ultimate Fitness through a series of fitness challenges dubbed “Earn Your Armour Philippines”. The challenges will test athletes’ Strength, Endurance, and Agility through a battery of physical activities.

The campaign is a follow through of the global Earn Your Armour initiative, calling on sporting individuals training across various countries to challenge themselves and prove they have the will of an athlete.

Global Under Armour brand ambassador, and American Professional Baseball Outfielder Bryce Harper’s strong personal mantra reflects the core of this campaign. “ I don’t have ‘gears’, I play one way. That’s all I’ve ever known”, he says. Harper recently hit the longest homerun of his career and could have only done it with his sheer amount of willpower and dedication.

The first “Earn Your Armour Philippines” will be held on Sunday, May 17.

Contestants can sign up to participate in Earn Your Armour on www.tripleready.com , a one-stop fitness and wellness online portal. The campaign uses Endomondo, a social fitness mobile app, were participants are able to track workouts on-the-go with their mobile devices.

Certified trainers from the various institutions will select winners of the campaign, taking into consideration the number of calories burned as well as the exercises the individual has done. Winners will be awarded gift vouchers or apparel from Under Armour.

Participation Details:

1. Sign up at www.tripleready.com/earnit
2. Join the challenge by clicking the Endomondo link provided by Tripleready.com
3. Submit entries on Endomondo by logging qualifying workout(s) during the challenge, using the Endomondo iOS/Android app, or other fitness tracking device (e.g. GPS-enabled watch)
4. Complete stipulated workouts every week of the challenge
5. Share workouts on Facebook or Instagram with the hashtags #EarnIt, #EarnYourArmour, and #UnderArmourPH

Follow the campaign on Facebook at facebook.com/UnderArmourSEA and on Instagram with the hashtags #EarnYourArmour and #EarnIt.