CST Tires introduces Kuya Kim Atienza as brand ambassador

Road accidents are still the leading cause of death and injuries, especially among younger people, according to the Department of Health.

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Vehicular crashes continue to rise as motor vehicle usage and ownership increase.

Luckily, the consistent upward trend is reversible, and road safety can be achieved with proper road safety education. The goal, says the DOTr, is to prevent accidents from happening. The prevention approach can reduce road accidents in the country by at least 35% by year 2028.

CST Tires, the largest manufacturer of tires in the world with products like tires and tubes for bicycles, motorcycles, all-terrain vehicles, autos, trucks and forklifts, including agricultural and lawn and garden equipment, has always been an advocate of road safety and the need to understand why tires play an important role in transportation integrity.

Now CST Tire takes its mission to educate people about tires and road safety to a new level. Knowing the importance of having a credible and relatable source to share information about how to keep safe on the road, the Taiwan-origin brand has entered into a partnership with television personality Kuya Kim Atienza, a known fact-teller and avid motorcycle enthusiast.

CST Tires’ latest brand ambassador and the tire brand are reaching out to automotive enthusiasts, professional and amateur racing communities, and everyday drivers and riders to convince them to prioritize vehicle performance and safety.

“We proudly welcome Kuya Kim Atienza as our new brand ambassador, exemplifying our commitment to performance and safety. He has always been an advocate of road safety, truth and educating the public. Tires are a technical product, and he has a knack for simplifying technical information and making it relatable to the market. Furthermore, when he talks, everyone listens. Kuya Kim will help push CST Tire’s advocacy to raise awareness about using the right tire for your needs, tire care and quality. We share a common goal and that is to help keep more riders and drivers safe in all types of roads,” said Christine Roque, Marketing Manager of AP Bluewhale Corporation.

As brand ambassador, Kuya Kim will be at the forefront of CST Tire’s newly launched Know Your Tire Campaign, a series of fascinating, lesser-known facts and essential tips about tires.  

“Tires are the most important safety feature in four-wheel and two-wheel vehicles. They are the vehicles’ connection to the road, and they affect safety, braking, handling, steering and ride quality”, Kuya Kim said.

Quality tires are safe because they grip the road, turn safely and stop when needed, Atienza added. CST Tire’s operations ensure world-class manufacturing equipment, innovative technology and a strong emphasis on quality, delivery and customer satisfaction. The brand has a seven-year warranty program that provides affordability while also ensuring tire quality and safety. CST Tires appeals to automotive enthusiasts who look for innovations in tire manufacturing and seek long-term value and reliability. CST Tires meet consumer demands while encouraging a shift towards more informed and safety-conscious purchasing decisions.

“Whether you’re riding a motorcycle, driving a car or exploring the outdoors with an off-road vehicle, CST will open your eyes to a wide range of tire options designed to meet the specific needs of the market,” Ms. Roque shared.