COSEC Group joins forces with Hero Motorcycles to dominate Mindanao’s motorcycle market

PHOTO: From Left to Right: Mr. and Mrs. Lao (COSEC Group), Felix J. Mabilog, President (Terrafirma Motors Corp.) and Jairus Ferrer, Marketing Director for Mindanao (COSEC Group).

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Led by visionary entrepreneurs Mr. Lao and Marketing Director for Mindanao Jairus Ferrer, COSEC Group is making an aggressive entry into the market,

starting with two strategically located dealerships in Cagayan de Oro (CDO):

• A State-of-the-Art Flagship Dealership in Uptown CDO – A premier showroom featuring Hero’s complete lineup, offering top-tier sales, service, and an unparalleled customer experience.
• A High-Impact 3S (Sales, Service, and Spare Parts) Dealership in Downtown Cogon, CDO – Bringing Hero’s legendary quality, reliability, and affordability to the heart of the city.

And this is just the beginning. With bold expansion plans in the pipeline, COSEC Group is set to establish Hero’s dominance across Mindanao, ensuring that riders from major cities to rural provinces gain access to world-class motorcycles at unbeatable value.

As Hero MotoCorp continues its global expansion, this partnership is a major leap forward in the brand’s mission to redefine two-wheeled mobility in the Philippines. Backed by COSEC Group’s industry expertise and extensive market reach, Hero Motorcycles is primed to take Mindanao by storm—fueling the passion of riders and revolutionizing transportation across the region.

The ride to the future begins now. Mindanao, get ready to experience Hero like never before!