Spice up your house with SM Home’s “Complete Your Home with SM Home” campaign

Your home should be designed to please your tired and weary eyes. SM Home is here to help you style your personal space as the store is a great source for furniture, tableware, kitchenware, storage solutions, linens, and home décor in the country with its many choices and good prices.

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“There is so much more to making a space functional and beautiful than just choosing and buying great individual items.  How items blend together and contribute to the aesthetics or the function of a space are just as important, if not more,” says SM Home AVP for Marketing Tom Castañeda, “That is why this year, we’d like to help our customers get their creative juices flowing by exposing them to a lot of great design, and sharing practical design tips with them.”

With fashionable Scandinavian-chic style vignettes at the SM store’s Home section in Makati, SM Home launched their year-long campaign: “Complete your home with SM Home” on June 21st.

Tastefully designed with a truly eye-catching aesthetic, SM started off their campaign by revealing interior design vignettes styled by five creative talents in the country. For the entire month of July, these designs will be showcased in SM Makati. Featuring pre-selected items used by each space designer, these items from SM Home will also be on sale while the exhibit is up.

Showing that you can use even the simplest and most inexpensive items with simple elements of cohesion, balance, function, and some creativity, these vignettes will definitely assist you in churning out new ideas for your home designs.

Basing the designs on a power couple between the ages of 28 and 34, who love to travel, admire photography, and who lead very active lives, the vignettes were left to the designers’ expert eyes.

Starting with the dining room, Nina Santamaria, a UP Interior Design graduate from Grupo Santamaria, showcased a design with the crisp, clean, deceptively Spartan lines that are typical of styles found in Scandanavia. Serving as a middle area between the private and public areas of the home, the vignette was characterized with the use of delicate accent colors along with key spots for personal touches like art or flowers. Creating a warm and cozy atmosphere, the colors and contrast were mixed perfectly together, making the dining room an example of a simple but beautiful, functioning and inviting space.

Misty Floro and Pai Edle of Morfosis, a pair recognized by Real Living as “Creative to Watch” in 2015,  leaned towards edgy modernity for the living room design, placing furniture in unconventional layouts and adding statement pieces like an area rug and a floor lamp.

“The objective is to highlight the versatility of the living room and the countless possibilities a living room present for a designer,” shares Floro. In addition to the edginess, the accent wall is designed to be an optical illusion, presenting different views from every angle while serving as the highlight to the space.

Iriss Mangi, a St. Benilde graduate and the CEO of ILM Interiors, designed the home office space. A style that welcomes the eclectic and combines bohemian features with retro objects, the design manages to make the space look both new and organized. Visioning the couple’s home office, Mangi sees it as a functional room that doubles as a relaxing hang out spot. To achieve these seemingly contrasting ideas, Iriss thought well about how to position the large, functioning pieces and the strategic arrangement of plants and accessories.

Supposed to be the safest and most comfortable place in the house, the couples’ bedroom designed by MAPUA architect Angelo Siochi takes on an intimate and relaxing feel while also being a great canvas for additional, personal touches.  “A designer’s job in designing a bedroom is not just to make a beautiful space, but to allow clients to personalize,” explains Angelo.

Combining colors, accents, and décor, this can help strengthen the relaxing factor of the room but Siochi has also provided enough spaces on shelves, walls, and tables as places for the couple to add their own personal items and to give the room a bigger sense of intimacy and privacy.

Along with these talents is Mico Aspiras, a renowned pastry chef with awards from multiple international competitions, partnered with a local designer who helped bring his visions of the kitchen to life. The most functional room in virtually any home, the kitchen is a work space that needs a form that closely follows it function.

According to Chef Aspiras, “A well-planned kitchen starts with a wealth of options, options such as lines of appliances, kitchenware, and storage spaces; the more options you have, the easier it is to find specific solutions that suit your space, your needs, and your preferences; when it comes to having a wealth of options, you really can’t go wrong with SM Home.”

Basing the kichen’s design on function, the chosen appliance, kitchenware, and storage solutions, as well as the space’s overall layout were based on the most efficient way for the couple to prepare their meals and clean up afterwards.

Thanks to the variety of space designers, all kinds of preferences and sensibilities are portrayed in the vignettes. SM Home also has more similar activities planned for the year and at other SM stores.