Honda Philippines Inc. (HPI) recently hailed Coco Martin as its newest brand ambassador to represent the company’s brand and its ONE DREAM campaign.
HPI believes that they share the same drive with the actor, who works hard to achieve his dreams. From his humble beginnings to being one of the most sought after actors in the country’s entertainment industry, Martin perfectly exemplifies what it means to achieve one’s dream.
Martin also went to a Safety Riding course at Honda Safety Driving Center. For HPI, enlisting the multi-talented actor in this activity is a great opportunity to promote road safety to the Filipinos. He will also serve as the channel to impart awareness among Filipinos about Honda’s lineup of product offerings and technology.
“He has become a massive inspiration to Filipinos. With Coco Martin as our new brand ambassador, we hope to further strengthen our drive for creating smart technology and practicing safe motorcycle riding,” said Jomel Jerezo of HPI.
Through their new brand ambassador, the company seeks to bring the joy of mobility to the Filipino people. This is in line with the company’s campaign, ONE DREAM, which imparts how HPI will be there every step of the way for Filipinos to achieve their dreams.
