Closing the gender gap via digitization

Three women prove how platforms like Shopee empowers with equal access to the digital economy.

In the most recent Global Gender Gap Report for 2022, the Philippines ranked 19th out of 146 countries — two spots down from the previous year. While the Philippines remains to be a top performing country in Asia in terms of gender parity, the recent rankings show that there is still a significant gender gap to close, which requires a renewed commitment to pursue gender equality.

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For International Women’s Day 2023, a five-year theme has been launched: WE for gender equality and inclusive society, which highlights the need for growth to be inclusive, and equal opportunities for all Filipinos to have the skills to participate in a globally competitive economy. One of the most impactful ways to do this is to give more women access to the digital economy – for information, education, and livelihood. E-commerce platforms such as Shopee help provide equal access at scale, and these three women prove how having the right opportunities and access to information can help empower women wherever they may be. 

Excelling in a male-dominated field 

Apple joined Shopee almost five years ago working closely with different sellers and brands but eventually transitioned to managing order fulfillment for multiple warehouse sites. She currently oversees several areas of Shopee Xpress operations, and while logistics is historically a field where males outnumber females, it was never something that discouraged Apple. “In Shopee, I don’t feel that there is a difference between men and women. We are all in an environment where everyone is empowered to create impactful changes, make decisions, take risks, and provide creative solutions.” 

The organization is fast-paced, and while there are always significant challenges to solve, Apple is grateful that Shopee continues to provide equal opportunities for all kinds of individuals to learn and grow. “Everyday, I am reminded that I am part of something meaningful to so many Filipinos. As a leader, I’ve learned in Shopee that I should not limit myself based on any gender expectations. It’s about what I can do, and what value I can bring to the table.” 

Choosing to sell “non-girly” products 

When Ellaine of Roadkidz Motorparts decided to put up a business, she took inspiration from her father who runs a hardware store. He advised her to build a business around motor parts since it had no expiration, and she started out with a physical store with her partner in December 2019. When a customer asked if they shipped items to Batangas when the pandemic started, it was then that Ellaine decided it was time to give Shopee a try. She was able to secure a loan also through Shopee, and then used the funds to help them start their online business operations. Along with her partner, they learned how to manage listings, take photos, and figure out how to do marketing and data analytics with the Shopee Seller Center. “The interface for sellers is very user-friendly, and it was easy to figure out how to offer discounted prices or vouchers.” 

As her business continues to grow, she was grateful that she didn’t allow herself to be limited in any way when she decided to trek this path. “You should never box yourself into limitations. Just because I’m female doesn’t mean that I have to sell “girly products” such as beauty products or clothes. You can go beyond what you know or are familiar with. I didn’t know anything about motor parts or how to sell them, but I learned along the way. Shopee also offers flexible options, and you can even start your business at your own home. Just take that first step, and persevere.” 

Empowered so she can empower others 

Princess of ANE Bookshop was an early believer in e-commerce. Before opening her Shopee store in March 2018, she was an accounting college student, and she remembers reviewing for her board exams while selling textbooks as a side hustle. She eventually joined a multinational company as an accountant, but realized right away she wanted to run her own business instead. She secured a loan through Shopee to help increase her capital, and she also studied the tools available on Shopee Seller Center so that she could improve her listings, and maximize the features on the platform. 

As her online business grew, she realized how this endeavor made her the best version of herself. “Doing this definitely boosted my confidence. I own the business, manage operations, and I also learned how to negotiate deals with partners and stakeholders.” She is also able to provide for her family, thus empowering her siblings as well. “I bought our dream house, and sent my siblings to school. If you’re a woman who wants to become an entrepreneur, don’t be afraid to try. Consistency is key – go and pursue your dreams.” 

For those who are looking to shift their business online, you can Get Started on Shopee today. You may also download the Shopee app via the App Store or Google Play.