The global automotive industry is steering through a period of significant change, influenced by shifting political and economic landscapes worldwide. A notable trend is the aging of the global population. As the number of elderly individuals rise, so do their specific needs when it comes to travel—there is a growing demand for vehicles that are safe, comfortable, and easy to use. On the flip side, young consumers are quickly becoming a major force in the automotive market. Their preferences starkly contrast with those of older buyers. Young drivers are all about customization, smart technology, and eco-friendliness. They’re drawn to cars with unique designs and interiors, cutting-edge tech for an intelligent ride, and solutions that make getting around a breeze. Particularly, young consumers are increasingly concerned about environmental issues, with higher standards for vehicle emissions and energy consumption. In essence, the automotive world is navigating two distinct consumer waves: one that values safety and ease of use, and another that prioritizes individuality, innovation, and sustainability.
Beyond evolving consumer preferences, the automotive industry has gained more development opportunities and possibilities with the development of intelligent technology. Leveraging advancements in artificial intelligence, big data, cloud computing, and other technologies, the industry is shifting gears from making conventional vehicles to creating intelligent mobile environments. The application of intelligent technology not only enhances the safety and comfort of vehicles but also provides consumers with more convenient and efficient travel experiences. The four new trends in the automotive industry—electrification, connectivity, smart tech integration and shared mobility are the main trends driving the industry’s development.
In the face of emerging challenges, major automotive companies are proactively seeking innovative solutions to navigate new obstacles and seize fresh opportunities. Against this backdrop, Chery has deepened its engagement in overseas markets, successfully aligning its development with the transformative trends of the global automotive industry and carving out a distinctive path towards internationalization. At the forthcoming Beijing Auto Show and Global Dealer Conference, Chery is poised to present the “New Era” theme, a demonstration of its revitalized capabilities and position within the international automotive landscape.
Chery in the new era: Showcasing efficient and green travel
Chery has implemented sustainable development technology routes and decarbonization solutions for the entire industry chain and the entire life cycle, adhering to the concepts of “sustainability, innovation, family, and companionship” and an important strategic direction of “green and low carbon.” Through these strategies, the QPower brand has achieved lower production energy consumption and showcased Chery’s future vision of building a green ecosystem.
QPower represents the pinnacle of Chery’s 26-year journey in powertrain technology, evolving into a 4.0 comprehensive architecture that spans the full spectrum of energy types—ICE, PHEV, and BEV. This platform is characterized by its “strong and swift,” “efficient and green,” and “high-energy and intelligent” energy advantages. Its technological prowess not only leads in the Chinese automotive industry but also has significant advantages in the global automotive industry. Utilizing the QPower architecture, the performance capabilities of various Chery automobile models are poised for significant enhancement in the forthcoming period. This advancement promises to furnish users with a driving experience that is not only more efficient but also environmentally friendly and technologically advanced.
Chery in the new era: Establishing a new user service model
As the automotive market becomes increasingly competitive, providing outstanding user service has emerged as a critical aspect of what makes a brand stand out. Chery Automobile, a frontrunner in the global automotive scene, places a strong emphasis on elevating the service experience for its users. In the realm of after-sales service, Chery Automobile ensures efficient and high-quality support for users globally by adopting a unified overseas after-sales evaluation system and a health assessment model. The company has further bolstered its parts supply system by increasing the reserve of international spare parts to 130 million, thus providing a timelier and more reliable guarantee. Furthermore, Chery Automobile is dedicated to continually enhancing the professionalism and service level of its staff, guaranteeing that users experience attentive and comprehensive service throughout their vehicle’s lifecycle. With its vehicles present in over 80 countries and regions, Chery boasts an expansive overseas sales and service network. This includes 10 international production bases and over 1,500 sales and service outlets, ensuring that no matter where you are in the world, Chery’s commitment to excellence in service is within reach.
Chery Automobile is deeply committed to building a brand that resonates with users by putting them at the heart of everything it does. Chery Automobile is deeply committed to building a brand that resonates with users by putting them at the heart of everything it does. In its quest to offer users a range of high-quality products and services, Chery doesn’t go it alone. The company actively seeks out and collaborates with global partners across research and development, production, and sales. This collaborative spirit not only enriches Chery’s offerings but also ensures that wherever you encounter the Chery brand, you’re experiencing the pinnacle of what they stand for.
In terms of product development, Chery Automobile continuously launches highly popular flagship products that not only feature stylish and dynamic designs but also undergo comprehensive upgrades in performance, safety, and other aspects. Moreover, Chery Automobile actively responds to national new energy policies by increasing investment and R&D efforts in the field of new energy vehicles, providing users with more eco-friendly and energy-efficient travel options.
Chery also places a huge emphasis on the power of listening. By tuning into what users say about their needs and expectations, Chery fine-tunes its products and services, adding value where it matters most. By organizing various events and establishing user communities, Chery has fostered a close connection with users and jointly witnessed the brand’s growth and progress.
Chery in the new era: Delivering a fresh value experience to users
The vehicle ecosystem has become a key direction for Chery in exploring and practicing in the new era. In response, Chery is thoughtfully cultivating a varied ecosystem that revolves around “people,” “vehicles,” and “lives,” facilitating a plethora of smart living situations in 2023. This endeavor seeks to furnish users worldwide with pervasive, intelligent living experiences in harmony with Chery’s core brand values. This year, Chery will continue to accelerate the construction of the vehicle ecosystem. This includes designing cars that meet people’s aesthetic and driving experience needs while also focusing on human safety and health. Besides, the vehicle ecosystem involves the interaction between cars and society. For example, through intelligent connectivity technology, integrating cars with smart city transportation systems can improve traffic efficiency, leading to a reduction in congestion and pollution and fostering a closer and more harmonious relationship between users and cars.
The construction of Chery’s vehicle ecosystem is not just about optimizing and upgrading individual products but rather about creating a complete and harmonious ecosystem from a deeper and broader perspective. In this ecosystem, the relationship among aesthetics, humans and nature, and the pursuit of higher quality of life have become indispensable components.
Chery’s automotive ecosystem represents a systematic project that integrates various facets, including the relationship among aesthetics, humanity, and the natural world, along with the aspiration for an elevated standard of living. Through this holistic and coherent ecosystem, Chery has not merely forged a fresh and valuable user experience but also established a robust groundwork for its ongoing evolution and growth.
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