Directly inspired by Japan’s Beta Night execution, Beta Night PH is a much buzzed-about series of night-time gatherings that celebrate those who never cease to challenge the norm by constantly evolving and engaging their communities whether through music, fashion, and the arts.
Following its first installment held earlier this year at TUNNL, Makati, New Balance and SneakPeek – the official concept store partner of the event – mounted yet another sensational event with Beta Night PH last August 30 at Black Market, Makati. Hosted by prominent voice artist Mike Acuna, the event was no less than a celebration of all things Beta with an equal dose of electrifying music from DJ Jessica Milner, Mono/Stereo, Tmacvibe, and Es Capone; free-flowing booze; and a heady stream of energy from the Beta people in attendance. Spotted during the event were SneakPeek Ambassadors Sanya Smith, TJ Brillantes, Victor Pring, MC Ronthug and Travis Monsod.
As the first and only country to adapt the event from Japan, Beta Night PH goes beyond localizing an event. Rather, it functions as an extension of New Balance’s “Always in Beta” campaign, which seeks to embody the 100+-old brand’s emboldened commitment to relentless improvement, to never stop pushing, and to always strive for more.
During the event, an exclusive shoe display set-up was held to allow guests to have first dibs on the latest drops from New Balance. Taking center stage was the New Balance x Stance MRL247 All Day & All Night editions. Banking on the all-day/all-night nature of the 247, the limited edition MRL247 collection is a creative design deconstruction which spawned two models that each encapsulates different elements of the signature New Balance model.
Drawing from the vibrant colors of sunrise, the All Day version features an engineered knit to imbibe the spirit of activity. Stylishly sporty in every way, its key elements include a leather saddle and foxing; sublimated gradient bootie tongue; reflective laces, collar strap, & heel webbing; reflective midsole paint; and a translucent outsole with the “All Day” printed graphic.
Meanwhile, the All Night version boasts of a perforated suede upper and a color palette that reflects the night sky for that distinctly premium yet ultra-moody impression. Like its daytime counterpart, the design bears key elements such as a leather saddle and foxing; sublimated gradient bootie tongue; reflective laces, collar strap, & heel webbing; reflective midsole paint; and a translucent outsole with the “All Night” printed graphic. Both footwear comes with a co-branded “Athletic fusion” Stance socks that bear the same hues and reflective speckles of the two designs.
Encouraged to sport their best New Balance pair either customized or a collaborative edition, also announced during the event was the winner of the Best NB Pair contest. Raffle segments were also held throughout the evening which had a few lucky attendees take home prizes from the New Balance and Sneak Peek team.
An event that manifests the brand’s desire to push onwards despite the odds, the New Balance Beta Night PH appeals to Beta Filipinos who dare make a difference through their unique passions in life. Only the second out of several more installments, watch out as New Balance x Sneak Peek teams up once again for another Beta Night PH edition.
