The National Basketball Association and global insurance provider AXA announced a comprehensive multiyear marketing partnership that will make AXA the official insurance partner of the NBA in the Philippines.
The announcement was made at a press conference in Manila by NBA Philippines Managing Director Carlo Singson and AXA Philippines President and CEO Rahul Hora, who were joined by Brooklyn Nets center and 2013 NBA All-Star Brook Lopez. Lopez also participated in a partnership launch event at the NBA Store in Glorietta 3 attended by distributors, customers, and special guests of AXA Philippines.
As part of the partnership, AXA Philippines will serve as the presenting partner of NBA 3X Philippines, a 3-on-3 tournament featuring men’s and women’s teams from all over the country and authentic NBA entertainment. AXA Philippines will also support the Jr. NBA Philippines, the league’s youth basketball program for boys and girls, by providing travel insurance for participants embarking on an overseas NBA experience trip later this year.
“At AXA, we believe in assisting our clients in making the right financial decisions by offering innovative solutions, similar to how an NBA coach helps his team win games,” shared Raul Hora, President and CEO of AXA Philippines. “This partnership with the NBA highlights common principles between our companies—teamwork, integrity, courage, innovation and now, the foresight for our customers to power up their game plan, not just on the physical playing field, but also on the hard court that is life.”
“We are proud to welcome AXA, a global industry leader in financial planning solutions, to the NBA family,” said NBA Philippines Managing Director Carlo Singson. “We look forward to integrating AXA into our marquee NBA events and platforms in the Philippines to create fun and engaging experiences for our passionate fans.”
Additionally, AXA Philippines will conduct promotions to give its customers the chance to win exciting prizes and unique NBA experiences. AXA Philippines offers a diverse set of products suited for Filipinos investing in the future including Global Health Access for defense against unforeseen medical expenses, AcademiX for protection versus the rising cost of education, and aXelerator and life Basix for savings and income protection.
