Avon’s bestselling lipstick, now with an improved formula

What you see is what you get: colors that come alive in every swipe

Love a bold lip color but struggle to find the perfect shade match? The search ends here.

Avon asked 3,000 people around the world, ‘What’s the most important thing to you when buying lipstick?’ The top answer: the color you see on the lipstick is the color you get on your lips.

That’s why Avon has taken its bestselling, cult-favorite Ultra Lipstick to the next level! Filipinos can now experience the boldest color payoff in 25 stunning shades that deliver vibrant, true-to-life color in every swipe. Choose from 15 Ultra Matte shades for a soft, velvety finish or 10 Ultra Creamy shades for a smooth, moisturizing feel.

Now formulated with 25% more pigment, the Ultra Lipstick delivers a high-impact color that matches the intense hue you see on the lipstick bullet. With Ultra Lipstick, the color you see is the color you get. 7 in 10 women agree that Ultra Matte Lipstick is the most pigmented lipstick they’ve ever tried.

Ultra Comfortable: Infused with nourishing oil blends, Ultra Lipstick glides on effortlessly, wrapping your lips in a cushiony, weightless feel. Say goodbye to dryness and discomfort—this formula keeps your lips feeling soft and hydrated all day long.

Ultra Satisfying: What you see is what you get. The shade in the tube is the exact shade that appears on your lips, delivering true, vibrant color with no surprises. Each swipe offers an instant, high-impact payoff for a look that’s as bold and beautiful as you imagined.

Ultra Rich: Powered by Ultra Color HD Pigment Technology, Ultra Lipstick is packed with 25% more pigment for intense, statement-making color in just one swipe. Designed for all skin tones, it delivers rich, ultra-saturated color that commands attention.

Experience the perfect blend of comfort, color, and richness at an accessible price of PHP309.

Özlem Çitçi, Avon Chief Marketing Officer says,

“We asked 3,000 women around the world to tell us the most important thing when buying a lipstick. And do you know what the top answer was? The desire to have a lipstick where the color you see on the lipstick is the color you get on your lips. And this was exactly the goal we set ourselves to achieve when we decided to renovate our best-selling Ultra lipstick range. That’s why, today we are so excited about our new and improved Ultra Lipstick range, now with 25% more pigmentation, not only the color you see is the color you get but it is the most pigmented lipstick you ever tried.”

Additionally, the full range of Ultra Lipstick is good for the planet, as it is designed with a new look and a lightweight design that’s now fully recyclable.

Ultra power women

Avon introduces Kyline Alcantara and Maymay Entrata as the new ambassadors for Ultra Lipstick in the Philippines. As they step into exciting new heights in their careers, they’ve found the perfect lipstick to help them embrace their true colors with every swipe.

“Grabe yung color payoff ng Avon Ultra Lipstick, It’s the most pigmented lipstick I’ve ever tried, and I really love na kung ano yung color sa lipstick, ‘yon din ang makikita agad sa lips ko. With 25 shades to choose from, it really is a must have – mapa-effortless or glam look pa yan, all you need is Avon Ultra Lipstick. Plus, it’s ultra comfortable! All I need is one swipe, and I’m ready to go,” says Alcantara.

“I’m very grateful po to work with Avon kasi they stand for something bigger. It’s not just about looking good, but also making a real impact. Kasi ang true power, hindi lang siya dapat basta maganda ka, but also using your beauty para ma-empower din yung iba and with Avon, Every Ultra Matte Lipstick sold helps empower women,” says Entrata.

Beauty with impact and purpose

Avon has always believed that when women rise, communities thrive, and progress becomes unstoppable. In line with this commitment, every purchase of Ultra Matte Lipstick contributes P10 to Luna Legal Resource Center, GWAVE, and IMA Foundation—partner organizations dedicated to empowering women, advocating for gender equality, and fighting to end gender-based violence.

Avon also brings the celebration of Women’s Month to life with a series of mall pop-ups this March. You can now try Ultra Lipstick and more on the following dates:

SM Makati – March 15 to 31, 2025

SM Mall of Asia – March 13 to 26, 2025

SM Megamall – March 27 to April 2, 2025

SM North Edsa – March 27 to April 2, 2025

SM Southmall – March 18 to April 30, 2025

Learn more about Avon, its products, and the causes they support. Avon Ultra Lipstick is available through Avon Representatives, online via Lazada, Shopee, and TikTok Shop, and at Watsons and SM Beauty stores.