Avon gifts Grab drivers’ wives the power to earn & learn this Christmas

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Avon gifts Grab drivers’ wives the power to earn & learn this Christmas

Avon, a pioneer in championing women’s causes for over 135 years, released The Global Progress for Women Report earlier this year, revealing that 90% of Filipina women aspire to increase their income. However, entrepreneurship barriers impact them significantly, with 52% citing lack of confidence and 79% identifying inadequate financial resources as obstacles to starting a business.

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In line with its commitment to women’s financial independence, Avon spotlights unsung heroes during the holiday season—delivery riders. On November 26, 2023, Avon partnered with Grab for the Buwan ng Tagapaghatid celebration offering a three-part financial independence upskilling program to 3,000 attendees, specifically targeting Grab drivers’ wives, female riders and family members.

Grab Philippines’ Head of Operations CJ Lacsican shares, “Grab has always been dedicated to the upward social mobility of our independent driver and delivery-partners. We forge connections with organizations that share our vision of supporting their ambitions. Partnering with Avon is an honor, and together, we aim to empower our partners and their families to enhance their entrepreneurial skills. We are confident that this collaboration will open up new avenues of opportunity as they progress in their livelihood journey with Grab.”

Quilin Biasbas, Avon Philippines’ Head of Sales, explained how empowering women is at the core of everything Avon does. “With every product sold, we’re able to create better futures for women—helping female entrepreneurs thrive, supporting causes relevant to them, and providing opportunities to be financially independent”. Avon Representatives Febbie Enerva and Jinky Torres also shared personal success stories, emphasizing the fulfillment of having a thriving business and contributing to their families’ well-being.

The activity resonated to the attendees, some finding inspiration in the successful stories of Enerva and Torres. One participant even expressed delight in the simplicity of setting up an Avon business, “thanks to their world-class yet affordable products and flexible working hours. I still have control over my time”.

This yuletide season, Avon invites everyone to not just gift with love but instead, gift with power. By simply choosing a gift from Avon—from skincare sets, fragrance coffrets, and vibrant makeup collection—every sale supports women all over the world. And by joining Avon as a Representative, you’re able to gift yourself the power to be financially independent. Either choice you make is a winning one. 

As Kristof Neirynck, Avon’s Global Chief Marketing Officer said: “This festive season, we continue to celebrate women. When you buy an Avon beauty gift set, you’re not just gifting with love, you’re gifting with power. Because when you buy from Avon, we invest in millions of women and girls across the world, helping them to learn, earn and embrace their power. How many gifts can do that?” 

Shop Avon’s perfectly priced holiday gift sets on avonshop.ph/collections/gifting-2023, through your local Avon representative, or visit Lazada, Shopee, and TikTok Shop.

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