Audi presents ‘living progress’ at Milan Design Week

PHOTO: Audi grandsphere concept takes the spotlight at the House of Progress during Milan Design Week.

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Collaboration with furniture maker Poliform highlights role of sustainable practices in design.

Audi at the annual Milan Design Week mounted an exhibit that communicated its corporate mindset — the essence of living progress. 

Taking center stage at the Piazza Cordusio in the heart of downtown Milan, Audi’s House of Progress presented nothing less than the brand’s vision of what mobility means in the future, exploring ways by which to achieve sustainability. Audi celebrated its ninth appearance at the event held at what is undoubtedly the world capital of design. 

“I can’t imagine a more suitable place than the Milan Design Week to show the diverse way that design impacts each and every area of our lives. Only here does modern design meet traditional craftsmanship — and Italian elegance blending with international influences,” said Audi Head Designer Marc Lichte. 

Panel discussions at the House of Progress centered on how people can live sustainably, what design has to do with this, and the role that Audi can play. As part of the conversation, Audi proposed inspiring ideas regarding efficient use of sustainably sourced and produced materials in automotive design. 

In the furniture design scene, hardly any other company shares this sustainability mindset as much as Poliform. Founded in Italy, the company sets uncompromisingly high standards in aesthetics and quality. As a result, it has risen to become one of the most influential companies in the industry worldwide — so it is only logical that Audi and Poliform collaborated at Milan Design Week.

Through “Audi x Poliform – Vision of a mobile private sphere”, the furniture manufacturer offered a virtual presentation of its interior design study for the Audi urbansphere concept. Featuring the most spacious interior of any Audi model to date, the urbansphere is designed with the involvement of potential customers in China, who expressed their views and preferences regarding mobility in urban centers not only in their country, but also around the globe.

Along with the urbansphere, Audi also showcased the grandsphere concept and A6 Avant e-tron concept. Both models are defined by minimalist aesthetics and an atmosphere focused on people. The spacious 5.35-meter-long Audi grandsphere concept sedan combines elegance, entertainment and automated driving, while the A6 Avant e-tron concept opens a window onto Audi’s upcoming fully electric-powered A6 luxury class model.