After ushering in a whole new era in smartphone photography with the much-awaited launch of the groundbreaking ASUS ZenFone Zoom early this year, ASUS Philippines now sets its sights on taking mobile photography experience up a notch, as it joins forces with renowned professional photographer and visual extraordinaire Shaira Luna for its latest campaign for the ZenFone Zoom.
Dubbed as #SeeThePhilippinesUpClose, this highly-visual and thematic campaign encourages end-users to unleash their creativity and showcase the country and its unique elements from an entirely new perspective – something that can only be achieved with the ZenFone Zoom’s 3x optical zoom feature.
The ZenFone Zoom, which in fact is the world’s thinnest 3x optical zoom smartphone, is equipped with an innovative 10P HOYA lens, meticulously arranged to achieve exceptional clarity and close-ups, allowing up to a total 12x digital magnification.
“For this campaign, we really wanted to further showcase the photography features and groundbreaking technology of the ZenFone Zoom that cannot be found in any other smartphone available in the market today. The ZenFone Zoom allows users to capture in great detail from far distances the best sights the country has to offer, ultimately making this the perfect smartphone to #SeeThePhilippinesUpClose,” shared ASUS Philippines Marketing Manager Jamie Zaldivar.
An Iconic Smartphone in the Hands of a Renowned Photographer
During the exclusive media junket held at the picturesque Las Casas Filipinas de Azucar in Bagac, Bataan, Luna was officially welcomed and introduced as the Brand Ambassador of the ASUS ZenFone Zoom, and after which, fired away on what she proudly proclaims to what has been a “mind-blowing and incredible smartphone photography experience with the ZenFone Zoom”.
Shortly after giving personal tips on how to maximize the ZenFone Zoom’s various features and technical modes, Luna then challenged the media in attendance to put their newfound knowledge and skills to the test in a photography challenge with the architecture, texture and natural landscapes of Las Casas Filipinas de Azucar as the subject and backdrop of their photos.
On what makes Shaira the perfect partner for the campaign, Zaldivar declares: “Without a doubt, Shaira is one the most celebrated lensmen in the country and is actually part of an ultra-exclusive group of professional photographers who were personally handpicked to be represented and managed by renowned international agent Jed Root. Her talent, passion, professionalism, and unique eye for photography ultimately make her the perfect fit for the ASUS ZenFone Zoom,” shared Zaldivar.
In her decade-long tenure in the industry, Luna’s cinematic, nostalgic and story-telling type of photography has caught the attention of numerous international publications across North America, the UK and even Europe. To name a few, Luna’s impressive body of work has notably graced The Interview Magazine, The Fashionisto, C-Heads, Cake Mag, and Valentina.
Luna’s extensive portfolio has also led her to become one of the country’s most sought after professional photographers. In the local scene, she has shot numerous editorial spreads with some of the most popular celebrities and personalities, and has worked with industry pillars and movers and shakers alike. Luna has also been tapped several times to lead the regional and local campaigns for various brands.
In this day and age of social media, Luna has also built an empire for herself. Present in almost all platforms, such as Facebook, Twitter, Instagram and Tumbr, Luna’s following reaches far and wide, and across all markets, undeniably making her this generation’s most influential photographer.
“I am more than thrilled to be chosen as the instrument of ASUS Philippines in order for Filipinos from all walks of life to really see and appreciate this beautiful country from different and more exhilarating perspectives. With the ZenFone Zoom, wonders will never cease when you want to #SeeThePhilippinesUpClose,” Luna adds.
Your Chance to #SeeThePhilippinesUpClose
To give the public the chance to experience for themselves this marvel of a smartphone, ASUS Philippines will soon launch a series of #SeeThePhilippinesUpClose online contests that puts the spotlight on images taken exclusively using the ZenFone Zoom.
An online contest will be run starting May 30, wherein each week, Shaira Luna will posting a close-up photo of different Philippine-inspired elements, taken by the ZenFone Zoom. Interested participants must correctly guess in any of Shaira’s or ASUS Philippines’ social media accounts what is the actual subject before ASUS Philippines reveals what the bigger picture really is, a couple of days after.
A weekly winner will be drawn for each photo, and will bring home a premium item from ASUS. At the end of 9 weeks, the participant with the most number of correct guesses all throughout the competition, wins a ZenFone Zoom.
