Astara Philippines Announces Leadership Appointments

As Astara Philippines positions itself for further expansion and market leadership, the company today announces significant changes to its executive team effective 1 September 2023.

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Astara Philippines appoints Franz Decloedt as new Brand Head of GAC Motor and welcomes Timmy Naval-de Leon as Marketing Director for all brands under Astara Philippines.

Franz Decloedt, formerly the Marketing Director of Astara Philippines since March this year, has been promoted to the esteemed position of Brand Head of GAC Motor. In his new role, Decloedt will be at the helm of GAC Motor’s brand operations, overseeing strategic sales and marketing initiatives, and contributing to the brand’s continued success.

He will also oversee sales and marketing directions for Peugeot until a new brand head is appointed. Decloedt has more than 20 years of marketing leadership experience in the automotive and FMCG industries.

“Franz’s dedication, creativity, and proven track record make him the perfect fit for leading the GAC Motor brand to new heights. We are confident that his insights and leadership will drive our brand’s evolution in the competitive automotive market,” said Raoul Picello, Managing Director of Astara Philippines.

Taking over the reins as the new Marketing Director of Astara Philippines is Timmy Naval-de Leon. A motoring industry veteran with over 20 years of experience in marketing and corporate communications, Naval-de Leon is poised to drive strategic marketing direction and brand-building efforts for all automotive brands distributed by Astara Philippines.

“We are thrilled to welcome Timmy as the new Marketing Director of our company. Her expertise and fresh perspectives will be instrumental in enhancing our brand’s visibility and engagement in the market, especially at this critical period of our company’s growth,” added Picello.

The company remains committed to delivering top-notch vehicles and services to the market, and these strategic appointments reflect its dedication to be the partner of choice of leading automotive brands.

Picello further adds, “These leadership appointments form part of a long-term strategy aimed at fortifying our position as a key player in the local automotive scene. We are making great strides in our growth and organizational structure, and we will continue with very exciting announcements in the near future.”