This move further solidifies astara’s presence globally and, strengthens its operations in the Philippines.
astara, one of the world’s leading mobility companies, has been appointed as the exclusive importer of JMC’s pick-up vehicles in the Philippines, encompassing the distribution of new vehicles, parts, and services. This operation strengthens astara’s relationship with this manufacturer, after successfully operating JMC’s business in Chile, Bolivia and Colombia since its relationship started in 2019.
astara’s distribution of this new brand in the Philippines also consolidates the company’s strategic expansion in Southeast Asia, initiated in 2021. The company’s primary focus will be to build a solid dealer network, achieve leadership in the pick up segment, and implement effective strategies to promote and strengthen the brand’s image and products.
Jorge Navea, CEO of astara, commented: “At astara we are honored to include JMC in our distribution activities in The Philippines. This leading brand stands as a great asset to our portfolio in the Philippines, aligning perfectly with astara’s vision for the future of mobility. Our successful representation of the brand in other countries demonstrates our ability to serve its loyal customers, dealer network, and business partners”.
Suen Xiaoquan, President of JMIE (Jiangxi Jiangling Motors Import & Export Co., Ltd.), “We are delighted to collaborate with ASTARA in the pickup vehicle market. Together, we will offer more choices, better options, and exceptional customer service, all designed to meet the evolving needs of the market and exceed the expectations of Philippine consumers.”
