Astara and Salesforce announce a strategic collaboration to boost digitalization for the future of automotive & mobility

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Astara and Salesforce announce a strategic collaboration to boost digitalization for the future of automotive & mobility

The collaboration will support strategic initiatives to leverage the deep knowledge of Astara´s mobility industry and Saleforce’s technology innovation in the automotive industry.

Astara, a leading global mobility and automotive distribution  company, and Salesforce, the global leader in CRM, announced a strategic collaboration to share  information and knowledge about the automotive industry and its specific solutions and processes  to identify areas of improvement to accelerate the transformation of this market. Astara is a global  user of Salesforce and under this agreement both companies will explore and assess how new  business models of this industry will be supported digitally with Salesforce solutions. The  collaboration has been made public during Dreamforce 2022, the Salesforce annual conference  and world’s largest business software event. 

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Astara is an innovative global company with presence in 17 countries, 3 continents and 3,000  employees that has evolved from car distribution to a broad portfolio of products and services  related to mobility. Astara identifies and tracks global trends in a customer-led market to chase  new opportunities and build useful future mobility solutions. The portfolio includes business lines  related to car distribution with more than 200,000 cars sold in 2021, car subscription to cover  individual needs, connectivity and market intelligence that enables brands to get insights for their  strategy at corporate level. 

Under the terms of the collaboration, both companies are expanding the commercial relationship  they have since 2015, and are working together on digital transformation projects. Additionally,  and leveraging this collaboration and the current deployments of Salesforce in Astara, both parties  agree on exploring the journey for a future adoption by Astara of Salesforce automotive  specialized solutions. 

“Since we started our collaboration with Salesforce in 2015, everything we have done in  digitalization has been designed to have a business case and a business sense”, Jorge Navea,  the CEO of Astara says. “This is why we have been able to grow profitably and get our strategy  aligned with our customers’ preferences. Salesforce has allowed us this journey and now, 7 years  later, we are in the best position to collaborate in finding together how to face new challenges in  the automotive and mobility industry.

“As the automotive industry transitions to digital-first, our partnership with Astara combines  innovative technology with sector expertise to help companies reimagine their business models,”  says Denis Terrien, CEO of Salesforce South Europe, Middle East & Africa. “At Salesforce  we’re delighted that this expanded partnership will better position car manufacturers and dealers  to better understand and serve their customers.”

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