Sony Electronics Inc., renowned around the world for its imaging, and The Associated Press, renowned in turn for its trusted news delivery, announced a meeting of these two worlds today. The collaboration between these two organizations will have Sony exclusively supply its imaging products and provide support for AP news photographers and video journalists globally.
Associated Press journalists span 250 locations in 100 countries, delivering important news stories in numerous formats, with as much as 3,000 photos and 200 videos daily. The AP has historically provided captivating and impactful visual journalism. The news organization won the 2020 Pulitzer Prize for Feature Photography – AP’s 54th Pulitzer and 32nd for photography. It also has received plaudits from the Royal Television Society for their ‘excellence in video’.
A vast range of Sony’s imaging offerings will deliver to journalists promptly, such as the full-frame mirrorless Alpha™ cameras, 4K XDCAM video cameras and an assortment of Sony’s 57 E-mount lenses plus G Master™ models.
“We are extremely honored to announce this collaboration with The Associated Press, an organization with an incredible history in journalism that continues to raise the bar for global news reporting and delivery,” proclaimed Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “The Associated Press is a universally trusted brand for news information in the world. We are honored to equip AP’s journalists with our technology and support, giving them the opportunity to capture, transmit and deliver imagery in ways they never could before.”
As AP’s photographers and video journalists transition toward universal usage of these Sony products, they will ultimately be able to collaborate seamlessly. This will allow for a technologically smooth experience, appropriate to the moment no matter the format being used.
Associated Press journalists are allowed to share Sony’s cameras and lenses, as well as the images they capture, to create quality productions not set back by any technical restraints.
“The new mirrorless technology in Sony’s cameras allows for a completely silent operation, meaning our photojournalists can work in environments without interrupting the scene around them,” said AP Director of Photography J. David Ake. “This is a huge leap forward in photojournalism.”
On top of these technological offerings, AP and Sony will collaborate to make sure field work runs efficiently and without hindrance. This will be accomplished through 5G via Sony’s Xperia™ product line, utilizing technological capability from its cameras, professional monitors and audio devices.
Main photo: Staff in action 1 (Renata_Brito4) AP video journalist Renata Brito covers protests at the Spain-France border, 12 Nov, 2019, using Sony equipment (AP Photos)
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