Asia-Pacific deliveries sustain Porsche’s solid performance in 2020

Porsche’s deliveries in Asia-Pacific, Africa and the Middle East combined registered the highest tally among all regions during the first nine months of 2020, with China continuing to account for the bulk of sales in this market group.

Advertisement

Porsche from January to September delivered 191,547 vehicles to customers worldwide, a mere 5% dip compared to the same nine-month stretch in the previous year that recorded no pandemic—and the lockdowns, production stoppage and market disruption that go with it. 

“Porsche is demonstrating resilience in the face of the coronavirus crises. Thanks to a fresh, updated product portfolio, we have been able to keep the decline in deliveries to a moderate level,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “The Chinese market has recovered quickly after the lockdown, and demand in other markets is also showing significant growth once again—all of which has contributed to achieving this result.”

Sales of Porsche models in Asia-Pacific, Africa and the Middle East reached 87,030 units from January to September this year, accounting for more than 45% of the sports car maker’s total deliveries worldwide. Of this market group’s total, 62,823 vehicles went to China.

But while China’s sales count declined by 2%, the figure for the Asia-Pacific, Africa and the Middle East regions posted a slight 1% uptick when compared to the same period last year—the only markets which posted a gain.     

Customers in America received 49,034 vehicles between January and September, with those in the US accounting for 39,734 of the tally. In Europe, Porsche sold 55,483 units, 17,462 cars of which were delivered in Germany. 

In terms of models, the Porsche Cayenne continued to lead in demand as 64,299 units went to customers in the first nine months of 2020. The iconic Porsche 911 was especially popular with deliveries of 25,400 units, 1% more than in the previous year. The Porsche Macan saw sales of 55,124 units while the all-electric Porsche Taycan, marking its first full year in some markets, reached 10,944 customers worldwide.“Porsche was not spared the effects of the coronavirus crisis. However, we look to the future with optimism; in particular thanks to our convincing product range and a continued increase in new orders,” von Platen said.