Another type of leader you didn’t see coming

Written by: Michelle Yu

There are leaders who are like a similar breed of animal, obvious and dominant, like an Alpha, and there are leaders that are the silent type who walks independent and free like a Sigma. After the RAM 1500 LARAMIE CREW CAB has reached our local soil a while back, its brother has finally decided to follow – another type of leader that you didn’t see coming. 

As small acts of rebellion can create a powerful change, gradual or volatile, RAM is proud to bring its disruptive and full-size model of the 1500 Rebel to the nation. With the brand willing to introduce themselves unapologetically, rather than bowing down to the god of popular opinion.

The RAM 1500 REBEL CREW CAB is designed to be durable, functional and stylish—discover utility-focused exterior features like the available Class-Exclusive Rambo^® Cargo Management System. 18X8 Mid-Gloss black wheels in combination of the Off-Road Fenders with the Front and Rear Bilstein Performance tuned Shocks give the Ram 1500 Rebel^® a strong look, while tow hooks and an electronic locking rear axle combine with striking interior style to make every off-road adventure epic. LED headlamps, tail lamps and fog lamps bring brilliant visibility to the trail while adding to the bold look of the Rebel. An electronic locking rear axle gives the Rebel excellent off-road performance and capability. A giveaway to determine a REBEL from afar is the two-tone Exterior Paint, and the color Matte Black Accents painted in the RAM Logo, Tubular Side Steps, Front and Rear Steel Bumpers, and Dual Exhaust Tips. It is a fact that a Rebel is also known for its sleek style and aesthetic while proving a point to its opponents.  

Throughout the years, the word definition of the ‘rebel’ itself has been painted and positioned in a bad light, portrayed as impulsive, reckless, irrational, and the like, acting upon selfish abrupt reasoning, not thinking of the uninhibited repercussions. Recently, this personality has come to show that this type is a Reflexive Rebel. Yes, there are two types of rebels known up to date. And the other type is more inclined with what the RAM Rebel is, the Reflective Rebel. Though a Reflective Rebel share a lot of similarities with the Reflexive Rebel, the difference with the Reflective archetype stands more with very well contemplated reasoning, strategically takes risks, and enforce with a sense of rational purpose and mission that can be also benefited by many, rather than the impulsive decisions that are easily persuaded by the second.

As rebels lead the way to visions that challenge ideas, it’s important always come prepared before starting the mission. Generous as the brand is, to achieve its utmost performance of the vehicle, the graphics on the 12-inch Uconnect^® touchscreen display and the 7-inch TFT Colored Cluster Display give you the information you need, right where you need it – a navigation that sees the bigger picture.

Trivia: RAM was one of the pioneers who incorporated the largest touchscreen inside the vehicle.

What’s good about a rebel is that their strength and independence doesn’t override and trample on others. While holding RAM’s core values of integrity, courage, leadership, and hard work, the REBEL co-exists, to go against conventional wisdom, for them to be able knock down walls and make it bigger and better for everybody. 

A rebel chafes and bristles when they sense inequality or intolerance, or unkindness or unfairness, and the receiving end will always want to take control against the rebel. But remember, “Always grab life by the horns”.

In every epic glorifying story, the journey is what matters, and to revolutionize a new world, it would be convenient if comfortability is added to the mix. One of which can contribute to a smooth ride would be the Bilstein Front and Rear Performance Tuned Shock Absorber, that makes your body feel at ease for the bumpy roads ahead.  

When they do triumph over their mission, it’s without hesitation to celebrate and flaunt its glory. The REBEL has its built-in RamBox that can also serve as an icebox storage for beverages and frozen food, carrying to its next destination and feast with friends and family. But the RamBox can also be used to store other objects, especially the ones that are nuisance to untie, such as cables, fishnets, tripods against tripods, etc. Point is, aside from the other compartments built in the Rebel, the RamBox is the most convenient to segregate objects and is available to easily reach for things that need to be out and about.

Once, sometime in the 1980s, RAM was ignored and left unnoticed, but because of its unrelenting capabilities to contribute its services, the brand has surpassed its conventional grounds of the standard purpose. And over time, this gradual change has produced the RAM 1500 Rebel, a full- size pickup, currently known as America’s longest lasting pickup, also classified as the most luxurious cargo.

Remember, it takes Guts to be in the moment to fight what you stand for,

and it takes surreptitious amount of determination to see it ‘til the end and take over its Glory – All it takes it one step.

Be your own Rebel for Php4,090,000 SRP. For more information on the RAM 1500 Rebel, click here: https://www.ram.com/ph/en/

RAM Alabang

301 Westgate Center, Commerce Avenue, Filinvest Corporate City, Alabang, Muntinlupa City

(+632) 8461 6281 / (+632) 8334 1487

RAM Cebu

Cebu Veterans Drive, Nivel Hills, Cebu City

(+6332) 260 3333 / +63977 825 5337

RAM Clark

Clark Auto Zone, M.A. Roxas Highway, Clark Freeport Zone, Pampanga Clark Freeport Zone, Pampanga

(+6345) 499 5562 / +63998 590 2658 / +63999 223 0295

RAM Greenhills

1008 EDSA Greenhills, San Juan City, Metro Manila

(+632) 8784 5002

RAM Pampanga

Laus Group Corporate Center JASA San Jose City of San Fernando, Pampanga

+63999 223 0295