Allianz PNB Life clinched the Philippines Brand Experience of the Year Award for Life Insurance at the Asian Experience Awards 2021.
The Asian Experience Awards 2021 is a prestigious awards program that recognizes outstanding experience initiatives by brands across Asia. It is organized by Asian Business Review, a regional magazine serving Asia’s dynamic business community.
“It’s an honor for Allianz PNB Life to be recognized for its efforts at a crucial time when insurance companies must meet ever-growing and changing demands,” said CEO and President Alexander Grenz.
This year, Allianz PNB Life was awarded for its “Confidence In Tomorrow” campaign, which is made up of three pillars.
Ride Safe was first launched last year to address Metro Manila’s transportation problem with more bike-friendly cities. The campaign boasts the country’s first solar-powered bike pit stop in San Juan and themed bike racks and art installations in three of Manila’s main parks. Together with more city governments, Ride Safe is set to promote cycling to citizens in Makati and Bonifacio Global City in the coming months.
“No Filter” brings Allianz PNB Life’s sustainability thrust online. It stars a humorous digital spot and is followed up by a series of calls for audiences to plan for the planet through premiums that make a positive impact.
Rounding out Allianz’ winning campaign is a promotion with volleyball star Alyssa Valdez leading the way. As one of the newest Brand Ambassadors, Valdez empowers young people like her to secure their health and finances early with accessible financial solutions from Allianz.
“By dividing our brand’s main campaign into three major initiatives, we were able to focus on providing different kinds of meaningful experiences for our customers. These ranged from offering solutions for day-to-day concerns to being a trusted partner through life’s big milestones,” said Chief Marketing Officer Gino Riola.
“Championing sustainability, adaptability, and accessibility through our products is a must these days. To us, these values embody the kind of brand Allianz aspires to be to more Filipinos future-forward,” added Grenz.
