Agoda and WWF-Singapore Announce Partnership for Marine Habitat Restoration

The collaboration is part of Agoda’s new Eco Deals program aimed at travelers interested in ‘giving back’ by supporting environmental or social / community projects.

Agoda has partnered with WWF-Singapore (World Wide Fund for Nature (Singapore) Limited) to support marine habitat restoration efforts as part of the launch of its Eco Deals program. Through Eco Deals, Agoda will work in collaboration with its accommodation partners to offer deals that ‘give-back’ and highlight responsible tourism, environmental or community-led charities and organizations. In this campaign launch involving WWF-Singapore, Agoda and its hotel and accommodation partners will fund efforts to raise awareness about responsible tourism, enabling the restoration of marine habitats such as coral reefs and mangroves in Southeast Asia, and protecting wildlife affected by floods in Australia. 

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Agoda’s Eco Deals will first launch with accommodation partners in five countries – Australia, Indonesia, Malaysia, Philippines, and Singapore – to offer travellers between 5% to 15% discounts on their bookings. For each booking, Agoda will contribute to WWF-Singapore’s marine conservation and flood-affected wildlife protection.  Agoda’s Sustainable Travel Trends Survey (2021) found consumers want to travel more sustainably, and that polluted beaches and waterways ranked as the top concern of Filipino tourists; second for Australians, Indonesian, and Malaysians; and third for Singaporeans. Aside from an Eco Deals badge to support and highlight participating properties, Agoda will develop a dedicated landing page which will be launched to consumers on 8 June 2022, to help consumers quickly find properties that support the Eco Deals activity. 

“In a post-COVID world, people are more aware of their impact on the places and communities they visit when travelling and are actively looking for ways and means to make their ecological footprint smaller. Through Agoda’s Eco Deals initiative we provide consumers opportunities to ‘give back’ as part of our partners’ and Agoda’s social responsibility commitment,” said Enric Casals, Regional Vice President Southeast Asia and Oceania. “Many people travel to destinations across Southeast Asia and Australia for the pristine beaches, crystal clear seas and amazing opportunities to dive or snorkel in the coral reefs.  But to ensure that these places flourish for future generations to explore, we need to travel more responsibly, starting now. We are grateful for the opportunity to partner with WWF-Singapore to allow the Agoda community of travellers, partners and employees to work together to help revitalise marine habitats and protect wildlife across this region.” Casals continued.

“The ocean is the largest ecosystem on the planet, covering more than 70% of the earth’s surface area. It regulates our global climate, produces about half the oxygen we breathe, and provides food and livelihoods to millions of people on the planet. However, many of the marine ecosystems have been facing existential threats due to human activities and we must take action now,” said WWF-Singapore’s CEO, Mr. R. Raghunathan. “WWF-Singapore is well positioned to drive positive change in the Coral Triangle and wider region, home to the world’s epicentre of marine biodiversity. We look forward to working with Agoda in this partnership to support the conservation of marine ecosystems in this region,” he added.