Never Give Up Meets Every Second Counts
Bear Grylls, the world’s most recognized face for survival and outdoor adventure, has spent his career in the wild, navigating some of the most extreme landscapes and surviving the most dangerous situations. Today, Swiss Made watch brand Luminox is announcing its long-term partnership with Bear Grylls through the introduction of the first timepieces inspired by him.
“It’s incredibly important to me to work alongside world-class trusted partners and Luminox have proved that and more. I’ve been wearing Luminox since my early adventuring days, so it’s great to now be a part of the family. The rugged watch range has been carefully crafted featuring multi-functional design and state of the art materials – set to inspire and encourage the adventurer in everyone – men and women, boys and girls, outdoor novices and experts.”
For Luminox, the partnership shows yet again, what the Navy SEALs, the Icelandic Association for Search and Rescue (ICE-SAR) and many other professionals have known for many years – the brand’s watches can survive just about anything.
Water resistant up to 300 meters and cased in light, durable, and tough CARBONOX™ or stainless steel, Luminox watches are built to accompany you in the most extreme conditions on earth. Anyplace Bear Grylls can survive, these watches can too.
“Working with Bear Grylls is perfect for Luminox,” saysNiels Moller, CEO of Luminox. “We have always developed watches for the toughest people and situations on earth, for use by Navy SEALs, first responders, law enforcement and more. Bear is famous for thriving in the world’s most challenging environments, and so is Luminox”.
For this exciting collaboration, the watches will all feature Bear Grylls’ logo and motto, “Never Give Up,” on the dial and the case back. Depending on the model, the watches will incorporate chronograph functions, compasses, paracord straps, morse code decoders, rulers, walking speed scales, and, of course, Luminox Light Technology, which makes the watch visible in any lighting condition and will remain as such for up to 25 years.
The Bear Grylls collection consists of watches in all of Luminox’s signature series: Sea, Air, and Land.The first six models (4 in SEA and 2 in LAND) were introduced in January 2020, while the other two models (AIR) are scheduled to be launched in August 2020.
All of the Luminox X Bear Grylls watches that launched in January featuresCARBONOX™ cases – CARBONOX™ is a carbon-based material exclusive to Luminox which is light, hypoallergenic, and extremely durable and resistant – while the watches to be launched in August will be made out of grade 316L stainless steel, ensuring superior durability.
Bear Grylls is famous for being able to survive in any condition, and Luminox watches are known for their ability to perform in extreme situations, making this the perfect partnership.
Luminox’s motto, Every Second Counts, complements Grylls’ Never Give Up flawlessly. Simply put, there is no better watch to be on Bear Grylls’ wrist than a Luminox, – especially a Luminox he specially helped design and develop.
